What is structured data? What does structured data do? what does it have to do with SEO?

What is structured data? What does structured data do? what does it have to do with SEO?

What is structured data?

Structured data is code. It’s a piece of code that you can put on your website. It’s code in a specific format, written in such a way that search engines understand it. Search engines read the code and use it to display search results in a specific way.

Imagine you have a website with a lot of recipes. If you add structured data to a page with a recipe, your result in the search engines will change. It will be much “richer” regarding content that’s shown. That’s the reason we call these results rich snippets.

There are all kinds of structured data. Structured data is always a code format. There’s structured data for books, for reviews, for movies, and for products in your online store, for instance. In all cases, structured data adds more details to your snippet in the search results.


What does structured data do? 

what does it have to do with SEO?

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