Archive for August 2015

How is SEO important in digital marketing?

WHAT IS SEO?

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. In simpler terms meaning how high you rank on a search engine. Which of course results in SEO is dominating the web. The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. It is essentially free digital marketing!

Digital Marketing and Advantages and Disadvantages

WHY SEO?

If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you? Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. How would you make that search engine understand your photograph of the best pen in the world? You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes).

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities.

Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. It is such a huge part of an individual’s daily routine, that the importance of how well websites are ranking is extremely high.

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition.

Static Websites Versus Dynamic Websites

seoanalystexpert 01:49 Add Comment

Static Websites

The closest approximation of a static website is an online brochure. It acts and feels like a printed brochure you can view through your computer screen. Remember those days where printing was done using plates? Every time you needed to change design or text, you needed to create a new plate from which to print off.

Instead of using plates, static websites use HTML, the basic coding protocol used by websites. Each change to a static website requires a person, who knows how to use HTML, to go in and manually change the code.

Dynamic Websites

Dynamic websites have far more functionality and flexibility. Their initial set up is more complicated and uses more complex coding types such as PHP or ASP. However once it’s been set up, and style sheets have been put in place, managing a dynamic website is much easier and, with the right Content Management System (CMS), updating content, or creating new pages, can be done with no programming skills.

This means changes can be made as often as you like, new pages, landing pages and campaign pages can be added when you need them. Relevant calls to action can be scripted and strategically placed, new deals uploaded when they are current, old, irrelevant content can be deleted. You can control your own website in-house using in-house equipment and people. There is no need to pay anyone to make content changes to your website.

When Would You Consider Using a Static Website?

Three years ago, we may have been discussing cost advantages and time to build, etc. to static websites, but right now, in this current climate, we can see no real advantages to having a static website, other than possibly as a holding page whilst a dynamic website is being built.

Why Use a Dynamic Website?

Dynamic websites have all the advantages over static websites. Apart from audience expectations around websites and content, the way we search, engage and participate with brands online has changed.

Here are a few simple reasons to use a dynamic website:

Cost over time is less expensive. The ability to add content, change content and control your content will ensure you do not need to pay anyone to make these changes, or changes will require less time.
Compete control over content and calls to action
Ability to build multiple landing pages, campaign pages etc, effectively becoming multiple websites in one.
Improved SEO (Search Engine Optimization)
Unique and optimised content that can travel to specific audiences and bring them back to the website.
Integrating E-Commerce either now or in the future
Integrating social elements
Capturing User Information
Capturing User Generated Content and user participation
Monitoring how audiences are navigating through your website, what content they are looking at, where they are coming from and who is sending people to your website, what keywords they are using to search for you, where they are leaving your website and a whole host of other

Discuss on E-Commerce

seoanalystexpert 03:11 Add Comment

Discuss on E-Commerce

E-Commerce or Electronics Commerce is a methodology of modern business which addresses the need of business organizations.

This reference will take you through simple and practical approach while learning e-commerce principles.

E-Commerce - Overview

E-Commerce or Electronics Commerce is a methodology of modern business which addresses the need of business organizations, vendors and customers to reduce cost and improve the quality of goods and services while increasing the speed of delivery. E-commerce refers to paperless exchange of business information using following ways.

Electronic Data Exchange (EDI)
Electronic Mail (e-mail)
Electronic Bulletin Boards
Electronic Fund Transfer (EFT)
Other Network-based technologies

Features

E-Commerce provides following features

Non-Cash Payment − E-Commerce enables use of credit cards, debit cards, smart cards, electronic fund transfer via bank's website and other modes of electronics payment.
24x7 Service availability − E-commerce automates business of enterprises and services provided by them to customers are available anytime, anywhere. Here 24x7 refers to 24 hours of each seven days of a week.
Advertising / Marketing − E-commerce increases the reach of advertising of products and services of businesses. It helps in better marketing management of products / services.
Improved Sales − Using E-Commerce, orders for the products can be generated any time, any where without any human intervention. By this way, dependencies to buy a product reduce at large and sales increases.
Support − E-Commerce provides various ways to provide pre sales and post sales assistance to provide better services to customers.
Inventory Management − Using E-Commerce, inventory management of products becomes automated. Reports get generated instantly when required. Product inventory management becomes very efficient and easy to maintain.
Communication improvement − E-Commerce provides ways for faster, efficient, reliable communication with customers and partners.

Traditional Commerce v/s E-Commerce

Sr. No.	Traditional Commerce	E-Commerce
1	Heavy dependency on information exchange from person to person.	Information sharing is made easy via electronic communication channels making little dependency on person to person information exchange.
2	Communication/ transaction are done in synchronous way. Manual intervention is required for each communication or transaction.	Communication or transaction can be done in asynchronous way. Electronics system automatically handles when to pass communication to required person or do the transactions.
3	It is difficult to establish and maintain standard practices in traditional commerce.	A uniform strategy can be easily established and maintain in e-commerce.
4	Communications of business depends upon individual skills.	In e-Commerce or Electronic Market, there is no human intervention.
5	Unavailability of a uniform platform as traditional commerce depends heavily on personal communication.	E-Commerce website provides user a platform where al l information is available at one place.
6	No uniform platform for information sharing as it depends heavily on personal communication.	E-Commerce provides a universal platform to support commercial / business activities across the globe.

E-Commerce - Advantages

E-Commerce advantages can be broadly classified in three major categories:

Advantages to Organizations
Advantages to Consumers
Advantages to Society

Advantages to Organizations

Using E-Commerce, organization can expand their market to national and international markets with minimum capital investment. An organization can easily locate more customers, best suppliers and suitable business partners across the globe.
E-Commerce helps organization to reduce the cost to create process, distribute, retrieve and manage the paper based information by digitizing the information.
E-commerce improves the brand image of the company.
E-commerce helps organization to provide better customer services.
E-Commerce helps to simplify the business processes and make them faster and efficient.
E-Commerce reduces paper work a lot.
E-Commerce increased the productivity of the organization. It supports "pull" type supply management. In "pull" type supply management, a business process starts when a request comes from a customer and it uses just-in-time manufacturing way.

Advantages to Customers

24x7 support. Customer can do transactions for the product or enquiry about any product/services provided by a company any time, any where from any location. Here 24x7 refers to 24 hours of each seven days of a week.
E-Commerce application provides user more options and quicker delivery of products.
E-Commerce application provides user more options to compare and select the cheaper and better option.
A customer can put review comments about a product and can see what others are buying or see the review comments of other customers before making a final buy.
E-Commerce provides option of virtual auctions.
Readily available information. A customer can see the relevant detailed information within seconds rather than waiting for days or weeks.
E-Commerce increases competition among the organizations and as result organizations provides substantial discounts to customers.

Advantages to Society

Customers need not to travel to shop a product thus less traffic on road and low air pollution.
E-Commerce helps reducing cost of products so less affluent people can also afford the products.
E-Commerce has enabled access to services and products to rural areas as well which are otherwise not available to them.
E-Commerce helps government to deliver public services like health care, education, social services at reduced cost and in improved way.

E-Commerce - Disadvantages

E-Commerce disadvantages can be broadly classified in two major categories:

Technical disadvantages
Non-Technical disadvantages

Technical Disadvantages

There can be lack of system security, reliability or standards owing to poor implementation of e-Commerce.
Software development industry is still evolving and keeps changing rapidly.
In many countries, network bandwidth might cause an issue as there is insufficient telecommunication bandwidth available.
Special types of web server or other software might be required by the vendor setting the e-commerce environment apart from network servers.
Sometimes, it becomes difficult to integrate E-Commerce software or website with the existing application or databases.
There could be software/hardware compatibility issue as some E-Commerce software may be incompatible with some operating system or any other component.

Non-Technical Disadvantages

Initial cost: The cost of creating / building E-Commerce application in-house may be very high. There could be delay in launching the E-Commerce application due to mistakes, lack of experience.
User resistance: User may not trust the site being unknown faceless seller. Such mistrust makes it difficult to make user switch from physical stores to online/virtual stores.
Security/ Privacy: Difficult to ensure security or privacy on online transactions.
Lack of touch or feel of products during online shopping.
E-Commerce applications are still evolving and changing rapidly.
Internet access is still not cheaper and is inconvenient to use for many potential customers like one living in remote villages.

E-Commerce - Business Models

Website following B2B business model sells its product to an intermediate buyer who then sells the product to the final customer. As an example, a wholesaler places an order from a company's website and after receiving the consignment, sells the end product to final customer who comes to buy the product at wholesaler's retail outlet.

Business - to - Consumer(B2C)

Website following B2C business model sells its product directly to a customer. A customer can view products shown on the website of business organization. The customer can choose a product and order the same. Website will send a notification to the business organization via email and organization will dispatch the product/goods to the customer.

Consumer - to - Consumer (C2C)

Website following C2C business model helps consumer to sell their assets like residential property, cars, motorcycles etc. or rent a room by publishing their information on the website. Website may or may not charge the consumer for its services. Another consumer may opt to buy the product of the first customer by viewing the post/advertisement on the website.

Consumer - to - Business (C2B)

In this model, a consumer approaches website showing multiple business organizations for a particular service. Consumer places an estimate of amount he/she wants to spend for a particular service. For example, comparison of interest rates of personal loan/ car loan provided by various banks via website. Business organization who fulfills the consumer's requirement within specified budget approaches the customer and provides its services.

Business - to - Government (B2G)

B2G model is a variant of B2B model. Such websites are used by government to trade and exchange information with various business organizations. Such websites are accredited by the government and provide a medium to businesses to submit application forms to the government.

Government - to - Business (G2B)

Government uses B2G model website to approach business organizations. Such websites support auctions, tenders and application submission functionalities.

Government - to - Citizen (G2C)

Government uses G2C model website to approach citizen in general. Such websites support auctions of vehicles, machinery or any other material. Such website also provides services like registration for birth, marriage or death certificates. Main objectives of G2C website are to reduce average time for fulfilling people requests for various government services.

For more E-Commerce Click here

What is Return on Investment (ROI) ?

seoanalystexpert 02:39 Add Comment

What is Return on Investment (ROI) ?

The return on investment formula:

What are the Various Types of Websites?

seoanalystexpert 01:58 Add Comment

Basic Website Types

1. Personal Websites
2. Photo Sharing Websites
3. Writers / Authors Websites
4. Community Building Websites
5. Mobile Device Websites
6. Blogs
7. Informational Websites
8. Online Business Brochure/Catalog
9. Directory Websites
10. E-commerce Websites

1. Personal Websites

Your Internet Service Provider or Domain Registrar may offer you free server space for you to create your own website that might include some family photos and an online diary. Usually these will have a web address (URL) looking something like this: www.your-isp.com/~your-user-name/. This type of site is useful for a family, teenagers, grandparents, etc. to stay in touch with each other. This type is not advisable for a small business because the URL is not search engine friendly and the limited server capabilities your hosting company offer may not be sophisticated enough for a small business website.

2. Photo Sharing Websites

These types of website are cropping up like fleas on dog. There are web sites like, Flickr.com, Photosite.com, and Google's Picasa. There could easily be over a hundred such sites that offer free photo sharing paid for by their online advertising. Also, many digital cameras and photo printers now come with software enabling mere mortals to create digital photo slide shows and upload them to the web. Most smart phones have apps to accomplish the same ends.

3. Writers / Authors Websites

Writer's and Author's websites are part of what's known as the Writer's or Author's Platform in the publishing business. The platform includes, a website, a Facebook presence, blog, Twitter account, and the old fashioned mailing list. Many publishers will ask a prospective client about their platform. In other words, "If we publish your book, what sort of a reader base do you already have that we can count on to buy your new publication?" Fairly weighty request, wouldn't you say? For now, let's concentrate on the website part. A writers website would include a biography, a catalog of published books and works, perhaps excerpts from some works, links to publications on sites like Amazon.com, a link to the writer's blog, reviews and comments on the author's publications. You get the idea, and that is to build a following, a fan base to which future publications can be directly marketed.

4. Community Building Websites

Social Websites, Forum Websites, and Sharing Websites.
These websites build online communities of people who want to interact with other people socially or meet people who share their interests. The best known website of this type is probably FaceBook.com. There's alsoLinkedin.com, and let's not forget the old MySpace.com just to mention a few.
For sharing and discussing mutual interests, there are online forums for practically any subject you can think of. These Forum websites can be a great source of information and help for the small business person. (I'm sure there is a forum dedicated to your type of business. Just do a web search for something like real estate web forum.) Now you can see this is where we start to get into the idea of "hybrid" sites.
Photo Sharing and other forms of sharing sites might also be considered community building sites, much as Blogging sites are. Can Dating Sites be considered Community Building Sites, or are they E-commerce Sites. All that's up for discussion.

5. Mobile Device Websites

The use of mobile devices (smart phones, tablets, watches, etc.) has become ubiquitous. One problem is that standard websites are difficult to view and sometines take a long time to download on some of these devices with their small screens and wireless connections. Websites whose pages are narrower in width and take up less bandwidth work much better for mobile devices. A new domain designation has been created to identify websites that are "mobile friendly". That is .mobi, as in www.xislegraphix.mobi, if I had such a site. If you have a small business that would benefit from being viewed on a mobile devise, you should consider investigating the possibilities of creating a mobile friendly site.

6. Blogging Websites

People took the words Web Logs and shortened it to Blogs—online diaries, journals, or editorials, if you will. My, how Blogs have taken over the Internet. A person used to be outdated if he/she did not have a website, now having a blog is de rigeur. A blog owner will log-on daily, weekly, or whenever, and write about whatever is going on in their lives or business, or they may comment on politics and news. How wonderful the Internet is! Now anyone who can afford a blog can be self published and allow their thoughts to be read by anyone in the world who has online access. How important is blogging to the small business person?

7. Informational Websites

A major informational site is wikipedia.org, the online encyclopedia. And it is unique, because it allows members to contribute and edit articles. Now your small business may not want such a comprehensive site, but if you have information to share or sell, an informational website would fill the bill. Suppose you have a landscaping business. You could create a website that lists plants with their definitions and planting and caring instructions. This would be helpful to people, and you would use it to lead people to your nursery. Of course you could "hybrid" this site by adding an e-commerce feature, a forum, or even photo sharing.

8. Online Business Brochure/Catalog Websites

In the days before the Internet, we used the print, radio, and television media to spread the word about our businesses. Now we can cast a large net, reaching literally millions of people al over the world with just one website. With your online brochure or catalog, you can show anyone who looks for and finds your website, photos and descriptions of your products or services. To some this may sound like an E-commerce Website, but there are many businesses that deal in products or services that are not sellable over the web—think hair-stylist, dentist, or day-care center.

9. Directory Websites

Just as we used to use the printed Yellow Pages in phone books to find services and businesses, today we have website directories. The Yellow Pages has one, YP.com. Directories can be dedicated to a certain topic or industry, or they can encompass geographical areas. Search Engines, such as Google.com and Yahoo.comcan be considered directories, but since their databases are so large, rather than searching alphabetically, one enters a search term in the search field.

10. E-commerce Websites

Ever hear of Amazon.com? It's one of the grand-daddies of all e-commerce websites. But you don't have to be an Amazon to sell your products online. There are millions of small businesses who use their e-commerce websites to sell their products over the Internet. Just about anything that can be sold in a brick-and-mortar store can be sold online—with much less overhead! Is an E-commerce Website right for you?

What is Digital Marketing and Advantages and Disadvantages

seoanalystexpert 01:54 Add Comment

Digital Marketing:

The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well.

Examples of digital marketing include things like websites, social media mentions, YouTube videos, and banner ads.

Specifically, digital marketing is similar to traditional advertising, but using digital devices. However, digital marketing is considered a form of inbound marketing and its goal is for people to find you. Businesses put content (or ads) out for individuals to find. People may conduct an organic online search, a paid search, find your business on a social network or by reading content that has been published online such as a blog or an article. The more they see you or your content, the more familiar they will become with your brand and they will eventually develop a trust and a rapport with you through this online presence

Digital Marketing's Advantages and Disadvantages

One benefit to using digital marketing is that the results are much easier to measure; and another is that a digital campaign can reach an infinite audience. It is also possible to tailor a digital campaign to reach a local audience but it can also be used on the web and reach the entire globe when appropriate. Digital marketing is also a very interactive means of reaching an audience since it makes use of social outlets. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback.

One of the disadvantages to using digital media marketing strategies is that it can take some time to realize measurable success.

What is Traditional Marketing ?

seoanalystexpert 01:50 Add Comment

What is Traditional Marketing ?

There are many facets of traditional marketing and examples might include tangible items such as business cards, print ads in newspapers or magazines. It can also include posters, commercials on TV and radio, billboards and brochures.

Traditional marketing is anything except digital means to brand your product or logo. Another overlooked means of traditional marketing is when people find a particular business through a referral or a network and eventually you build a rapport with them.

Read More: What is Digital Marketing?

What is Digital Marketing?

seoanalystexpert 01:40 Add Comment

What is digital Marketing?

The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

PPC Interview Questions and Answers 2015

seoanalystexpert 01:10 Add Comment

Paid Marketing is one the crucial marketing strategy in Digital Marketing. To implement Paid Marketing strategy in Google AdWords, one must have in-depth understanding of the theoretical and practical implementation using the interface. Below are the most commonly asked questions in Search Engine Marketing (PPC/Mobile/Display)

What is difference between direct marketing and branding ?

In a direct marketing campaign the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.

In Branding campaign an advertiser needs exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.

Which settings cannot be changed after the AdWords account is created ?

Time Zone and Currency cannot be changed after account creation.

What is Google AdWords Double Serving policy?

It means that an advertiser cannot advertise for same keywords/websites from multiple accounts. The purpose of this policy is to avoid showing ads of same companies or companies with common ownership. So the users can see the the ads from different providers.

What do understand by Quality Score?

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

What is the impact of Quality score on CPC and Ad Position ?

Quality Score is inversely proportional to CPC and Directly proportional to Ad Position. That means higher QS means lower cost and higher position.

What is Actual CPC ?

The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in realtime and we cannot know the Actual CPC, but we can see Avg. CPC.

Actual CPC = (AdRank to Beat/QS)+$0.01

What Kind of Quality Score you can achieve for keywords ?

In my past campaigns I achieved the QS of 7 – 10. I can improve the quality score by using optimization techniques in campaign.

What are the Factors which affect Quality Score ?

Quality Score depends on the following metrics
CTR of the Keyword
Relevance of Keywords and Ads
Landing Page Quality
Historic Account Data

How can you Improve Conversion Rates ?

By creating ads which match perfectly with keywords and creating tightly themed ad groups so we can get targeted users to best landing page. Also by improving the Landing Page quality we can improve the conversions.

Is PPC Advertisement effect ranking of websites on search engines ?

Never, Search Engine don’t mix them. Google and other search engines rank both organic and ppc results separately

Can you tell me limit of character used for PPC Ads ?

Different Search Engines have different Limit on ads character as for Google you can put maximum 25 for headline and 70 for description 1 and 2 combined.

SEO Interview Questions and Answers : link building in SEO

seoanalystexpert 00:38 Add Comment

What is the use of link building in SEO?
Links are one of the crucial elements of SEO. With high quality links we can improve the ranking of the site.

What is NoFollow Backlink?

Any link which has the attribute rel=”nofollow” is called as No Follow backlink. NoFollow backlinks do not pass any PR value, but still helpful for link diversity.

Can you give examples of NoFollow Backlinks?

Generally all public websites like social media sites, business listing sites etc offer NoFollow backlink. Example: Fb, YouTube, JustDial etc site offer these links.

SEO Interview Questions and Answers Part-1

SEO Interview Questions and Answers Part-2

SEO Interview Questions and Answers Part-3

SEO Interview Questions and Answers Part-4

SEO Interview Questions and Answers Part-5

SEO Interview Questions and Answers Part-4: Onpage Optimization Questions

seoanalystexpert 00:37 Add Comment

SEO Interview Questions and Answers Part-4: Onpage Optimization Questions

What are important on page techniques ?

Unique title with relevant keyword

Search friendly urls

Proper meta description tag

Using heading in proper order

High quality with keywords and synonyms

Structured data in page

Social Sharing

Internal linking

What is Meta Description, Is meta description used for Ranking the page ?

Meta description is the two line summary displayed in SERP. Generally the description is 155 chars, but more characters the automatically truncated by Google. The keywords in meta description is used in ranking purpose [Google updated this in Sep 2009 that it do not use meta description for ranking] but proper meta description will improve the Click through rate (CTR) for the page.

Meta Description Code:

<meta name=”description” content=”Write the brief summary of the page and explain precisely about the page”>

Is Meta keywords tag important for SEO?

No, this tag is not used by any search engines for ranking purpose. We can avoid using this tag in page.

SEO Interview Questions and Answers Part-1

SEO Interview Questions and Answers Part-2

SEO Interview Questions and Answers Part-3

SEO Interview Questions and Answers Part-4

SEO Interview Questions and Answers Part-5

SEO Interview Questions and Answers Part-3 :Keyword Research Questions

seoanalystexpert 00:35 Add Comment

SEO Interview Questions and Answers Part-3 :Keyword Research Questions

What is the purpose of the keyword research?

Keyword research is useful for understanding the keyword search volumes and predict the user demand for a product or service.

What are the keyword research tools available in market?

We have many tools for keyword research, the most popular are Google Auto-suggestion, Google Keyword Planner, Uber Suggest, Bing Keyword Tool and WordStream keyword tool.

SEO Interview Questions and Answers Part-1

SEO Interview Questions and Answers Part-2

SEO Interview Questions and Answers Part-3

SEO Interview Questions and Answers Part-4

SEO Interview Questions and Answers Part-5

SEO Interview Questions and Answers Part-2 :Google Algorithm Questions

seoanalystexpert 00:34 Add Comment

SEO Interview Questions and Answers:Google Algorithm Questions

What is the Algorithm Update, What is the best source to know updates ?

Google makes changes to i ts search algorithm to improve the quality of results. Sometimes Google implements some minor tweaks and sometime some major updates like Penguin, Panda, Humming Bird and Payday loan update etc.

The best source to see all updates ordered by date: Moz Algorithm Updates

What is Mobile Friendly Update and when was it launched?

Mobile Friendly update was released on 21st April 2015. The major target of the update was to make the websites mobile friendly. The site which didn’t followed the guidelines of Mobile SEO were affected with the update.

How many times does Google releases the algorithms and are update visible to users ?

According to industry sources, Google updates their search algorithm 500 – 600 times yearly. These updates are classified as minor updates and major updates. Most of the time we get information of the major updates, which has a very significant impact on Serp’s.

What is Panda Update ?

Panda update was first released in Feb 2011 and major purpose of this update is to penalized the website with low quality content or duplicate or thin content which was created only for SEO purpose. In May 2014 Panda 4 was release which has hit many major brand sites like ebay, ask.com, biography.com and many other sites.

What is Penguin Update ?

Penguin update was first released in April 2012. This update targeted the websites using black hat seo techniques and using over optimization by violating the search guidelines. Later releases of Penguin update has targeted the websites generating links from low quality sources with keyword reach anchor text.

What is Humming bird update ?

This update was released in August 2013. The purpose of this update was to understand the intent of the user in the query and provide the results best suitable for user. Instead of ranking a page because of keyword density, this update understand the semantics of query, relevancy of content and provide the suitable results.

For example if you search for keyword : “which is best business hotel in hyderabad ?” then humming bird will understand the intent of user and provide the results for “best business hotel in hyderabad” by ignoring the words [which is] and [?] to provide relevant results.

What is EMD update ?

This update was released by Google in Sep 2012 to target low quality websites which used exact match domain name sites. The major sites which hit with the update the long tail domains with keywords. Sites like www.buy-best-laptops-online.com were hit with the update. Even some good sites were hit with this update. Example www.pooltables.com has lost the 1st position after EMD Update.

If we use a keyword in domain, Will it hit with EMD filter?

If we use a keyword in the domain along with other words or brand name, we must ensure that we are providing quality of content in the site which is protect from EMD filter.

What is Pigeon Update?

Google have released this algorithm to provide more relevant results in Google Local Results. The algorithm consider other traditional web search signals as crucial factors for local ranking. This algorithm name was coined by “Search Engine Land”.

What is Pirate 2.0 Update ?

This update was released to target the websites which distribute the pirated material like pirated movies, software and other copyright material. Most of the torrent sites, online movie distribution sites were hit with this update.

SEO Interview Questions and Answers Part-1

SEO Interview Questions and Answers Part-2

SEO Interview Questions and Answers Part-3

SEO Interview Questions and Answers Part-4

SEO Interview Questions and Answers Part-5

SEO Interview Questions and Answers for Freshers and Experienced PDF Download

seoanalystexpert 00:31 Add Comment

SEO Interview Questions and Answers for Freshers and Experienced

1) What is SEO, explain briefly about SEO?

Search Engine Optimization is a process of improving the website organic ranks by providing unique content and implementing techniques as per guidelines of search engines. In past few years SEO has been evolved and Google is using more than 200 factors to rank a page on SERP. So its very crucial to understand new changes and implement the changes in the site as per updates.

What are steps involved in implementing SEO?

SEO involves the following steps to follow as per guidelines.

Keyword Research
Competition Analysis
Unique content creation
Implementing on page changes in website
Improving the social sharing on major networks
Acquiring links in natural form to the page
Analyzing the reports

Which websites do you follow for latest updates in SEO ?

searchenginewatch.com
searchengineland.com
moz.com/google-algorithm-change/
searchenginejournal.com
seroundtable.com
googlewebmastercentral.blogspot.com

What is Google Webmasters Tools, Why do you use it ?

GWT is used for managing our site properties and settings on Google search engine. Some of the most important features are

Geographic Targeting
Search Queries – We can analyze the top queries for our website in 90 days period
Backlinks Tool – To analyze the number of backlinks as seen by Google Bot
Geographical Targeting
Remove pages tool
Fetch as Google Bot
Snippet Testing Tool
Sitemaps

If an advertiser does a PPC campaign, will it effect the organic seo ranking?

No, the rank on Paid Results will affect the organic results.

SEO Interview Questions and Answers Part-1

SEO Interview Questions and Answers Part-2

SEO Interview Questions and Answers Part-3

SEO Interview Questions and Answers Part-4

SEO Interview Questions and Answers Part-5

PR Tips: Increase Your Ranks

seoanalystexpert 01:26 Add Comment

Increase Your Ranks
1.Try to use between 1 and 5 H2 Tags so you can increase the awareness to the search engines of what your page is about.

2.Try to use between 1 and 5 H3 Tags so you can increase the awareness to the search engines of what your page is about.

3.Try to decrease your image count to less then 12. A simple way to do this would be to combine your images into a image sprite.

4.Add a robots.txt file in your website, with this file you can give scan rules to spiders and list all available xml sitemaps for a better indexing.

9,000+ Free SEO Directory List

seoanalystexpert 01:25 Add Comment

9,000+ Free SEO Directory List

7 Best Free high (PR4+) Do-follow Blog Commenting Sites

seoanalystexpert 01:20 Add Comment

1. http://denveropenmedia.org/

2. http://crowdedhouse.com/

3. http://chamilo.org/

4. http://www.trainingmag.com/

5. http://www.joshgroban.com/

6. http://businessfinancemag.com/

7. http://www.phedigital.com/

Submitting your Blog Url to this high pagerank websites will increase your site ranking.

What is Digital Marketing Article in EENADU news Paper

seoanalystexpert 01:18 Add Comment

Digital Marketing Article in EENADU news Paper

Approved Article Submission Sites List‎

seoanalystexpert 01:16 Add Comment

http://www.newsvine.com/
http://goarticles.com/
http://www.digitaldividenetwork.org/
http://www.ezinearticles.com/
http://www.read-books-online.info/
http://articles.webraydian.com/
http://www.allthewebsites.org/
http://www.article-biz.com/
http://www.articlecity.com/
http://www.articlesbase.com/
http://www.bukisa.com/
http://copytaste.com/
http://goodposts.com/
http://ppnow.com/
http://snipsly.com/
http://www.articlealley.com/
http://www.articlebiz.com/
http://www.articleblast.com/
http://www.articlecube.com/
http://www.articleonlinedirectory.com/
http://www.goodinfohome.com/
http://www.karmalynx.com/
http://www.pubarticles.com/
http://www.sooperarticles.com/
http://www.upublish.info/
https://www.amazines.com/
http://article-treasure.com/
http://authors.artipot.com/
http://easyarticles.com/
http://medsavailable.com/
http://sdcouncil.com/
http://www.a1articles.com/
http://www.abcarticledirectory.com/
http://www.ambravallo.com/
http://www.articlecell.com/
http://www.article-diary.com/
http://www.domadeed.com/
http://www.e-articles.me/
http://www.facts-and-figures.org/
http://www.freearticlezines.com/
http://www.galoor.com/
http://www.getyourcontent.com/
http://www.myarticle.com/
http://www.searcharticles.net/
http://www.streetarticles.com/
http://www.uswebpros.com/
http://www.articlefeeder.com/
http://www.articlemonkeys.com/
http://www.articopia.com/
http://www.artipot.com/
http://www.contentcaboodle.com
http://www.dime-co.com/
http://www.articlepool.info/
http://www.articlerich.com/
http://www.articlesbus.com/
http://www.articlesnatch.com/
http://www.articlesxpert.com/
http://www.articletrader.com/
http://www.basearticles.com/
http://www.betterliving.co.nz/
http://www.ezinemark.com/

Tips: Page Speed Optimization

seoanalystexpert 00:50 Add Comment

- gzip (html, css, js)
- smushit.com compression for images
1. caching (as mentioned above)
2. cdn
3. removing unneeded plugins and code
4. getting a good hosting server
5. minify css and js
6. specify image dimensions
7. combine css and js

Google Adsense Tips: 8 Things You Should Do Before Applying For Google Adsense

seoanalystexpert 00:48 Add Comment

Google Adsense Tips: 8 Things You Should Do Before Applying For Google Adsense

When I began blogging vocation I run into numerous site and I read numerous articles about Adsense, such as how to get favor Google Adsense? Step by step instructions to affirm Adsense account? Many articles recently distributed on this theme yet I still feel to compose this article on the grounds that parcel of article is composed just for getting activity nothing more.

Part of fresh fish needs to begin blogging profession yet they likewise need to know how they will acquire from site or website? So provided that you need to begin blogging profession then you might as well cognizant from what is Google Adsense? In what capacity can request it…

So Google Adsense is Ppc (Pay Per Click) Program that permit you to embed ads on your site or web journal, when anybody will click on your ads Google will pay you some percent of ad. Presently a days Google declare extremely stick strategies for Adsense, its come to be parcel harder to affirm now however tips that I am set to give you, I you will embrace these tips then I can guarantee you, you will come back again to say on account of me symbol biggrin 8 Things You Should Do Before Applying For Google Adsense

So apply there 8 tips to affirm Adsense effortlessly…

1. Contact Us / About / Privacy Policy Pages

There three pages are exceptionally crucial to get affirm Adsense, parcel of time I reject from Adsense because of this oversight, part of fresh fish doing this mix-up and they are dismissing from Adsense ordinarily, so you have to make there three pages basically in contact essentially compose your name, E-mail address Cell telephone, Give Facebook contact address, Twitter Address, G+ address or basically make Contact me from. Next is About mean compose life story about your site that what kind of administrations you are furnishing. Last one is Policy Privacy mean what are you write arrangements and so on…

2. Least Number of Posts

May be you are not concur with me on this focus, parcel of my companions having more then 100 post yet they can't get Adsense and numerous companions have around 40 to 50 post they are liking Adsense gaining, so intend to say that amount doesn't make a difference quality matter, in the event that you have well composed and decently advanced substance then you can endorse provided that you have 40 to 50 post. Never seek Google Adsense if your website has less substance and is not streamlined consistent with Google terms and Conditions. So there is no particular limit that ought to be before requesting Adsense.

3. Movement

Part of individuals consider that activity doesn't make a difference symbol biggrin 8 Things You Should Do Before Applying For Google Adsense no dear movement matter much, provided that you have more then 100 post and you have 50-100 guests for every day then how you will get Google Adsense? You might as well have pretty nearly 1000 guests for every day, site visit doesn't make a difference much, and in activity above then 70% movement might as well from web index.

4. Dominion Name

Purchase your own particular level dominion mean self facilitated space and a respectable webhosting administration, for example Godaddy, Bluehost, Hostgator. You will never sanction on sub realms or on blogger, so dependably attempt to purchase .Com dominion name, assuming that you will have business (.com) space then you will get adsense easiliy.

5. Plan

Its exceptionally essential step I suspect as much, part of novice even old blogger don't want to much however accept me its not just critical its fundamental for your site that may as well easy to understand, it may not conceivable to achieve your unique content client need to cross numerous steps. So you have to keep your site basic, simple, easy to understand.

6. To begin with 3 Months

Google Adsense arrangement is 6 months yet I infer you first three months, in first three month you have to do smolder midnight oil mean your full exertion, first three month don't give your consideration to acquiring give full consideration on dragging more guests, once you get more guests then try for Adsense other then you will just reject nothing more.

7. Other Ad Networks

When set to request Adsense determine that you are not promoting of any viable Network, in the event that you are publicizing then stop it on the grounds that at once two system can't be run so its critical for you in light of the fact that part of novice attempt to gain by both hand they are publicizing of a few systems which is against Adsens strategy.

8. Name/ Email / Age Verification

When submitting you requisition verify that you name is right in light of the fact that in the wake of submitting provision your name can't be change, confirm you age that you are above 18 or not assuming that you are not then you won't get installment, and last is check your message address and after that submit your provision.

So assuming that you will receive these tips I can guarantee you, you will insubordinately sanction by Adsense.

Good luck for your blogging profession and additionally provided that you need to seek Adsence.

INSTANT APPROVAL DIRECTORY SUBMISSION SITE LIST 2014

seoanalystexpert 00:46 Add Comment

High PageRank Directory Site 2014

seoanalystexpert 00:45 Add Comment

Introduction of SEO,SMO,SMM,SEM

seoanalystexpert 05:22 Add Comment

Introduction of SEO,SMO,SMM,SEM

SEO: Competitor analysis, Keyword research, Meta tags and Heading tags optimization, URL optimization, Sitemap creation, Internal linking, Building quality backlinks, Search engine submission, Directory submission, Classifieds submission, Social bookmarking, Landing page creation, Google Analytics, Webmasters, Adwords and Tag manager account setup.

SMO: Creating company pages in all niche websites like Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest etc. Administrating all social media accounts, creating relevant groups, participating on related groups, posting frequently on all social media networks.

SMM: Creating paid advertising campaigns on Facebook and LinkedIn to target relevant audience. Developing required content and images for the ads. Adjusting bid amount on ads. Updating low performing ads. Monitoring ads performance using analytics and insights. Tracking conversions and estimating the ROI.

SEM: Creating matching ads based on business. Updating bid amount and landing pages to improve ad position. Using conversion tracking to track conversion rate. Estimating the ROI based on conversion rate. Creating remarketing campaigns to target old visitors. Generating the reports.

What is Link Popularity?

seoanalystexpert 04:24 Add Comment

What is Link Popularity?

Internal links;

Inbound/incoming links; and

Outbound/outgoing links.

Internal Links
Site Maps
Inbound/Incoming Links

Links from sites you control: SEO experts do recommend linking between sites with targeted keywords. The reason for doing this is because some of the major search engines, such as Google, place a great importance on the text used within, and close to, links. But do not cross-link every page in one website with every page in another; and

Links from sites you don't control: There are two ways of finding sites to link to yours. The best way to get other sites to link to yours is to ask them politely. And the best way to find likely candidates is to ask web sites that link to your competition. To find out which sites are linking to your a particular competitor, visit a search engine such as Yahoo! and enter, "link:" followed by the competitors domain name (with and without "www"). Yahoo! offers far more results than Google, so Yahoo! is the preferred choice.

For example:

To check the link popularity of your own sites, simply use your own domain name. Do not forget that all the sites listed in the same category as yours in the major web directories, such as the Yahoo! Directory and Open Directory Project, are ideal link candidates too.

Once you have compiled a list of related sites, add a link to them in your site. Then send an email to each web site owner informing them that you have linked to their site and politely ask them for a link back to your site. Another way of finding sites to link to yours is to find sites that accept site submissions. To find such sites, visit a search engine, such as Google, and search for:

Include the quotation marks to ensure the search engine only return pages with the exact search phrases you enter. Also try replacing, 'add url' with one of the following sets of search phrases:

In addition, you can also find site submission pages by searching for the actual page. So, try replacing the 'add url' search phrase with one of the following page names:

Outbound/Outgoing Links
Link Keywords
Link Quality
Link Exchanges & Link Farms
Link Popularity Software

Link popularity refers to the number of links pointing to and from related sites and is an extremely important method of improving your site's relevancy in search engines.

There are three types of links that will increase the link popularity of your site:

Let's take a look at each one in more detail.

Internal link popularity refers to the number of links to and from pages within a site. I recommend cross linking your important related pages. This helps search engine spiders find and index your most important pages quicker, especially if some pages are buried deep within your site.

Site maps are visual models of a site's content that allows users to find specific content or page. Site maps are like interactive table of contents, with links leading to most, if not all, pages of a web site. Site maps are organized hierarchically, breaking down the site's information into increasingly specific subject areas. If you have more than a dozen pages, I recommend you include a site map in your site. The add a link to the site map page from the home page, and on other pages. This way search engine spiders will find the site map, crawl the links and index your entire web site.

Inbound/incoming link popularity refers to links pointing to a site from other related sites. In addition, there are two types of inbound links:

link:www.competitor.com

"add url" "your keywords"

add site, add link, submit url, submit site, submit link

addurl.html, addsite.html, addlink.html, submiturl.html, submitsite.html, submitlink.html, add-url.html, add-site.html, add-link.html, submit-url.html, submit-site.html, submit-link.html, add_url.html, add_site.html, add_link.html, submit_url.html, submit_site.html, submit_link.html

Outbound/Outgoing links refers to links pointing to other related sites from your site. Search engine spiders will crawl your site's outbound links and determine that the content of the sites you link to are related to the content of your own site. How much importance outgoing links add to a site's link popularity rating is still being debated by search engine optimization specialists.

It is important to name your internal and outgoing links carefully. Since keywords play a major part in determining the relevancy of a Web page, it is essential that they are also included in link text.

The quality of the links is just as important, if not more, than the number of links to your site. The types of sites you should concentrate on getting links from include major search engines (Google, etc.), popular search portals (MSN, etc.), web directories (Yahoo! Directory, Open Directory Project, etc.), high trafficked sites (eBay, Amazon, etc.), news sites (CNN, etc.), and sites related to your site's theme.

Do not get links from link exchange sites and link farms. Link farms are networks of heavily cross linked pages on one or more sites, with the sole intention of improving the link popularity of those pages and sites. All of the major search engines consider such links as spam, so stay clear of these types of links.

Link popularity software can help you find suitable link exchange partners, by searching the Internet looking for suitable reciprocal link exchange sites, based on the keywords you give. It then evaluates each site, sets up a links directory and uploads it to your server. It even helps you email potential link partners by sending personalized reciprocal link email requests, after you visit and approve those sites you wish to include into your links directory.

Arguably the best link popularity software on the market is the 'Internet Business Promoter' SEO software program. It is definitely up there amongst the best, if not the best.

What are Keywords ( Keyword Frequency, Keyword Density,Keyword Prominence, Keyword Proximity)

seoanalystexpert 04:20 Add Comment

What are Keywords ( Keyword Frequency, Keyword Density,Keyword Prominence, Keyword Proximity)

What are Keywords?

Keywords contained within a Web page are the most important element to achieving high search engine rankings. Keywords are by no means the only relevant factor in how search engines rank a Web page. Other factors also count. But the majority of SEO strategies involve a Webpage's keywords in one form or another. Therefore, it's fair to say that keywords are the most important element to achieving top search engine rankings. After all, if a page had no text at all, there is nothing for a search engine to index!

Perfect Keywords

You should create each Web page by concentrating on the following (in order of importance):

one keyword or keyword phrase matching the page content
and most frequently used by the target audience
and has the least number of competing pages in the search engines.

Admittedly this is not easy and is not always possible. And how do you go about finding the one perfect keyword phrase that matches the page content, that is most frequently used by the target audience, and has the least number of competing pages in the search engines? OK, you may take a breath now. ;o)

Keyword Frequency

Keyword frequency refers to the number of times a keyword phrase appears within a page. The theory is that the more times a keyword/s appears within a Webpage, the more relevant the page is likely to be for someone searching those keywords. But do not abuse the system by repeating the same keywords over and over again.

Keyword Density

Keyword density is the ratio (percentage) of keywords contained within the total number of indexable words within a Web page. In general, I suggest using a keyword density ratio in the range of 2-8%. Personally worry about it too much about it.

Keyword Prominence

Keyword prominence is about improving the prominence of keywords by placing important keywords at the top of a Web page. Basically, the closer your important keywords are to the start of a page, a sentence, title or meta tag, the better.

Keyword Proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

For example:

Internet keyword marketing and analysis tools

Internet keyword analysis and marketing tools

If someone searched for 'keyword marketing' a Web page containing the first sentence is likely to rank higher than the second, because the two keywords are closer together.

Word Stemming

Word stemming is a concept used by some search engines to return search results that include keywords that extend beyond what you searched for. For example, a search with the keyword 'optimize' might return results for, 'optimizes,' 'optimizer,' and 'optimizers'. In general, always try to use the longer version of a keyword, especially plurals.

Stop Words

Stop words are common words and characters ignored by most search engines.

For example:
a and are as at be for from he his I in is it of on that the they this to was

Ignoring stop words helps to reduce the amount of storage needed to index the billions of pages of data, and enhance the speed and relevancy of the search results. Only full-text search engines, such as AltaVista, index every single word on a Web page. As such, always try to use keywords instead of stop words as much as possible. Admittedly, it maybe a bit more difficult to read, but I think it is worth the sacrifice, in the cause of trying to achieve higher search engine rankings.

Keywords in Domain Names

Keywords in domain names can help to improve search engine rankings. Often you will see the top ranked domains consist of the keywords you searched for. This is why SEO experts generally recommend registering keyword rich domain names for search engine optimization campaigns.

Keywords Separated by Hyphens

You often find domain names with keywords separated by hyphens ranked in the top. I have yet to find conclusive proof that separating keywords in a domain name improves rankings. But I do suggest that you do use this format, just to be on the safe side. After all, you wouldn't want a search engine to index the wrong keywords.

For example, what are the keywords in this domain name, 'newshut.com?' Are they 'news' and 'hut,' or 'new' and 'shut?' You can see how a search engine can easily index different keywords from those you had in mind. If the domain name is, 'news-hut.com,' it would be clear to a search engine exactly what the keywords are.

Keywords in Directories & File Names

SEO experts recommend including keywords in the directory part of the web site address as well as file names. So not only is it a good idea to register keyword rich domain names, it is also a good idea to name directories and file names after the keywords you're targeting.

How is SEO important in digital marketing?

Discuss on E-Commerce

Features

Traditional Commerce v/s E-Commerce

Advantages to Organizations

Advantages to Customers

Advantages to Society

Technical Disadvantages

Non-Technical Disadvantages

Business - to - Consumer(B2C)

Consumer - to - Consumer (C2C)

Consumer - to - Business (C2B)

Business - to - Government (B2G)

Government - to - Business (G2B)

Government - to - Citizen (G2C)

Digital Marketing Article in EENADU news Paper

Google Adsense Tips: 8 Things You Should Do Before Applying For Google Adsense

INSTANT APPROVAL DIRECTORY SUBMISSION SITE LIST 2014

High PageRank Directory Site 2014

Introduction of SEO,SMO,SMM,SEM

What are Keywords ( Keyword Frequency, Keyword Density,Keyword Prominence, Keyword Proximity)

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