http://sharprocket.com.ph/off-page-seo/
https://skyrocket.digital/tools/similar-content-prospecting-tool/#is_search
https://skyrocket.digital/tools/similar-content-prospecting-tool/#is_search
seo site checkup
http://seositecheckup.com/seo-audit/www.2015seotipsandtricks.blogspot.in
SEO Search Tools
http://www.outcome3.com/search/node/meta
How can I decrease bounce Rate of my website?
What is Bounce rate
Bounce rate is the percantage of single page session i.e session( in which the person left your site from the entrace page without interacting with page.)
There are a number of factor that contribute to high bounce rate:-
- design issue
- usability issue
- single page site
- content issue
- user friendly ?
- site structure
How can I decrease bounce Rate of my website?
Quality Content
Visitors come to your site to look for vital content. Your content should be up to the mark as per the Post Titles and keywords. Visitors are likely to leave the blog page if they do not find the information they are looking for as per to the keywords entered by them in the search engine.
Good Blog Design
Your blog should be designed in decent way. Some professional sites use lots of animation, graphics that looks bad. Design of your site should be according to your niche. Bad design is often a common reason for visitors losing interest in the blog and thus leaving the site.
Ease of Use & Navigation:
Your blog should provide easy navigation to the users. Make use of bulleted lists, white space, good color contrast, and large headlines. Use well-organized, responsive layouts that allow for quick and easy navigation on all platforms and browsers. Also provide relevant categories and other related articles to current articles to help the users to understand the concept in better way. As users will visits more pages on your blog, it will decrease bounce rate.
Avoid using Pop-ups
Visitors often find pop-ups very annoying when they are bombarded with such as soon as they enter a blog page. You must let the visitor enjoy you blog first. You can show pop-ups after certain period of time.
Slow loading speed
Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your blog will be left in the dust when a user must wait. There are plenty of other articles similar to yours. If your web page load time is high, users will close your web page and will try alternative pages available.
Visitors come to your site to look for vital content. Your content should be up to the mark as per the Post Titles and keywords. Visitors are likely to leave the blog page if they do not find the information they are looking for as per to the keywords entered by them in the search engine.
Good Blog Design
Your blog should be designed in decent way. Some professional sites use lots of animation, graphics that looks bad. Design of your site should be according to your niche. Bad design is often a common reason for visitors losing interest in the blog and thus leaving the site.
Ease of Use & Navigation:
Your blog should provide easy navigation to the users. Make use of bulleted lists, white space, good color contrast, and large headlines. Use well-organized, responsive layouts that allow for quick and easy navigation on all platforms and browsers. Also provide relevant categories and other related articles to current articles to help the users to understand the concept in better way. As users will visits more pages on your blog, it will decrease bounce rate.
Avoid using Pop-ups
Visitors often find pop-ups very annoying when they are bombarded with such as soon as they enter a blog page. You must let the visitor enjoy you blog first. You can show pop-ups after certain period of time.
Slow loading speed
Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your blog will be left in the dust when a user must wait. There are plenty of other articles similar to yours. If your web page load time is high, users will close your web page and will try alternative pages available.
- Unwanted Advertisements
Though
showing advertisement is useful for bloggers to earn some money from
blog, but it should not frustrate the users. Users do not prefer to see
blog with lots of advertisement. Ensure that the ads you allow in your
blog page are in some ay relevant to the content and should be shown in
decent manner in your blog. Advertisement should not keep popping up
on your content.
- Make Your Blog Mobile friendly
This
is the mobile era and mostly people carry their mobiles and access
internet through their mobiles itself. Blogs are effective as long as
content can be accessed and used from a mobile device or tablet. Mobile
usability does not necessarily mean from a design compatibility and
accessibility standpoint, in many cases it means is the language on
your site simple and clear enough that people on the go (on mobile
devices) can still make sense of what they need to do to find
information and at the very least contact you if necessary.
- Provide Internal Search Functionality
Provide
internal search functionality to your users. Web users have become so
used to search that it is an easy behavioral pattern to accommodate and
leverage for improved experience.
- Interlinking your posts
By
interlinking your old posts at appropriate words, you will compel your
readers to click on the link and navigate to the other post. If you
interlink all the posts then the probability of your readers staying
glued to your blog is for a long time and it decrease Bounce Rate.
- Open External Links in New Windows
There
comes a time when we refer external links to provide additional values
to our users. Always open the external links in a new window instead
of redirecting the user off your site.
You can do this by simply adding target=”_blank into <a> tag. So for example; <a href=”http://abc.com” target=”_blank”>abc.com</a>.
accenture google adwords interview questions: If thousands of keywords given to you then how can you handle them?
If an account has thousands of keywords, I am sure that many of them would be unnecessary or not much relevant. This number can be kept to minimum by structuring campaigns/adgroups properly. Using Broad Match Modifiers and proper negatives in place would help keep this number minimized to a greater extent.
Still, if that many keywords are required, structuring them properly based on the business's different offerings and on the website's content themes would allow efficient management.
Then, there are tools inside the AdWords interface which can help automate certain things in bulk. It allows faster and easier management. And not to forget, AdWords Editor and AdWords scripts help a lot in managing considerably comprehensive campaigns.
This is what I usually do with comprehensive campaigns, and I don't find any issue optimizing them for better performance.
Still, if that many keywords are required, structuring them properly based on the business's different offerings and on the website's content themes would allow efficient management.
Then, there are tools inside the AdWords interface which can help automate certain things in bulk. It allows faster and easier management. And not to forget, AdWords Editor and AdWords scripts help a lot in managing considerably comprehensive campaigns.
This is what I usually do with comprehensive campaigns, and I don't find any issue optimizing them for better performance.
what is initial analysis report?
An initial analysis report can mean a report discussing things combined with the following -
- An analysis on a business's offerings, potential target markets/geographies, target demographics etc.
- Analysing ROI from existing marketing channels
- Analysing most suitable campaign types and other strategies with AdWords so that ROI goals of the business in question can be subjected
- Giving a proposal to the client in question to establish the suitability of AdWords. Showing them the potential of AdWords... making them understand the what's, why's, how's etc.
In all, analysing business goals and aligning them with AdWords in order to advise a business how AdWords can meet their advertising goals more effectively and efficiently. It usually consists of several researches and analysis.
However, if a business is already advertising with AdWords, initial analysis report can better be called audit report wherein performance of the existing campaigns are analysed and the client is presented with an audit report discussing where and how things can be optimized for better performance.
how the search engine works
search engine perform several activities to deliver search result:
Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).
Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.
Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Do you know how search engines work? There are three basic stages for a search engine: crawling – where content is discovered; indexing, where it is analysed and stored in huge databases; and retrieval, where a user query fetches a list of relevant pages
Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).
Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.
Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
What's Internet Marketing?
Internet Marketing as its name indicated that it means the marketing of your business or brand using the web or email. It is mainly used to drive sales and leads. Internet marketing can be of three types:
1. Email Marketing: It is a type of marketing in which emails are sent to the relevant customers in order to increase sales.
2. Social Media Marketing: It means marketing or advertising your product or service through social media websites like Facebook, Twitter, Google+, Linkedin and many others.
3. Web Marketing: It includes affiliate marketing, gaining traffic through search engine optimization or paid advertisement like ads on search engines and other websites.
1. Email Marketing: It is a type of marketing in which emails are sent to the relevant customers in order to increase sales.
2. Social Media Marketing: It means marketing or advertising your product or service through social media websites like Facebook, Twitter, Google+, Linkedin and many others.
3. Web Marketing: It includes affiliate marketing, gaining traffic through search engine optimization or paid advertisement like ads on search engines and other websites.
What are the differences between traditional marketing and digital marketing?
Digital Marketing:-
1. Digital marketing means the promotion of product and services through the electronic medium like Internet, Social media sites, mobile application etc.
2. Digital Marketing is cost effective.
3.it is easily find out target audience.
Traditional Marketing:-
1. Tradition marketing means the promotion of product and services through the TV, Telephone, Printing, Broadcast, Direct mail. etc.
2. Tradition Marketing is not cost effective.
3. In tradition marketing difficult to find out target audience.
1. Digital marketing means the promotion of product and services through the electronic medium like Internet, Social media sites, mobile application etc.
2. Digital Marketing is cost effective.
3.it is easily find out target audience.
Traditional Marketing:-
1. Tradition marketing means the promotion of product and services through the TV, Telephone, Printing, Broadcast, Direct mail. etc.
2. Tradition Marketing is not cost effective.
3. In tradition marketing difficult to find out target audience.
Google Structured Data
Structured Data is how the data is suggested to be presented in a highly organized and predictable way for the search engines to more easily organize it and display it in creative ways.
Text based arrangement of data included in a file and served from the web is called Structured data markup which uses schema.org. JSON-LD (JSON-LD stands for JavaScript Object Notation for Linked Data) is the format used to very much easily represent structured data markup.
Google has developed a web tool to easily validate and test the structured data in websites. The link below drives you to the structured data verification tool.
https://search.google.com/structured-data/testing-tool/u/0/
Search Strings to find Location Targeted Directories
Here are a few search strings using which you can find geo baed directories:
city + directory
directory + city
submit my site + city
niche + city + directory
city + directories
city + directory
directory + city
submit my site + city
niche + city + directory
city + directories
Broken Links Finding Sites
Sites listed below are helpful in finding the broken links, you can use one or all the following:
- Screaming Frog SEO Spider
- Siteliner
- Google Search Console
- Ahrefs
Google Adwords Campaign Types and Ad Formats
The ad formats depends on the type of campaign chosen or available.
Campaign types include:
- Search Network with Display Select
- Search Network only
- Display Network only
- Shopping
- Video
The campaign sub-type determines which settings and options are available, such as the types of ads you can design. These options let you tailor your campaign to match your business goals and focus on the features most relevant to you.
Campaign sub-types include:
- Standard
- All features
- Marketing objectives
Here is a brief list of different types and sub-types of campaigns and types of ad formats.
Certain types of campaigns are only shown on mobile devices like app promotion campaigns and call-only campaigns.
1. Types of ads that appear on mobile devices with full browsers like smartphone or tablets include:
- Text ads
- Image ads
- App promotion ads
- HTML 5 ads that are built with Google web designer
2. The ads that can appear on smartphone or tablets apps are:
- Text ads
- Image ads
- App promotion ads
- Image app promotion ads
- Video app promotion ads
- TrueView for app promotion ads
3. Call-only ads can appear on devices that can make calls
Difference between Exact Match vs Broad Match vs Phrase Match
What are the different keyword match types?
The table below gives an idea about what are different types of match types.
The table below gives an idea about what are different types of match types.
How Google Crawls and Indexes Web Pages
How your site ranks depends on how Google crawls and indexes your website. If you've never worried about the Google crawling and how it indexes your website, better late than never, you should get an idea of what this Google Crawling and Google indexing is all about.
Herein I provide you with some knowledge on what Google Crawling is, What Google Indexing is all about and what might be the reasons behind your website not being crawled or indexed by Google.
First let me tell you a few words or terms that you should know before moving further.
Google's Index:
Google's index is the list of all pages that Google has crawled and indexed so far. When someone searches for something on Google, the resulting information (in the form of pages) is pulled from Google's index. Around 40+ billion web pages are indexed by Google.
Fun Fact: "The Invisible Web" is something that has not escaped from Google, which is 90% of the entire web, making a count of 450 billion web pages.
Crawling:
Crawling is the process by which Google uses its programs called "SPIDERS" to index your site.
TIP: make sure to regularly update your content such that Google's spiders crawls your webpage more often.
1. Incorrectly configured robots.txt file, which is used to block parts of the website from being accessed by Google's spiders.
The worst robots.txt file is that which resulted a website with just a single page being crawled and indexed while blocking all the other pages.
2.A badly configured configured .htaccess file, which is used to redirect URLs from one domain to another domain. If not optimized well, will results in loss of huge organic traffic, during redirection.
3. Incorrectly written meta tags, title and author tags.
4. Configuring URL parameters incorrectly in Google Webmaster Tools.
URL parameters can be configured in GWT so as to let Google know what dynamic URLs you don't want Google to index.
5. Low Page Rank - Page Rank is roughly proportionate to the number of pages Google crawls, as per Matt Cutts.
6. Any DNS or connectivity issues may cause Google's spiders from reaching your servers. So make sure maintaining high quality servers and hosting.
7. Domains used for a big link-spam farm or private link network or any other penalization worth schemes causes de-indexation from Google.
Herein I provide you with some knowledge on what Google Crawling is, What Google Indexing is all about and what might be the reasons behind your website not being crawled or indexed by Google.
First let me tell you a few words or terms that you should know before moving further.
Google's Index:
Google's index is the list of all pages that Google has crawled and indexed so far. When someone searches for something on Google, the resulting information (in the form of pages) is pulled from Google's index. Around 40+ billion web pages are indexed by Google.
Fun Fact: "The Invisible Web" is something that has not escaped from Google, which is 90% of the entire web, making a count of 450 billion web pages.
Crawling:
Crawling is the process by which Google uses its programs called "SPIDERS" to index your site.
- these spiders are created with the idea to browse the webpages like humans (the final consumers/ users)
- they move from page to page and from link to link of the entire site
- they try to find and index each and every page on the web
TIP: make sure to regularly update your content such that Google's spiders crawls your webpage more often.
7 most common reasons behind your website not being crawled by Google Spiders:
1. Incorrectly configured robots.txt file, which is used to block parts of the website from being accessed by Google's spiders.
The worst robots.txt file is that which resulted a website with just a single page being crawled and indexed while blocking all the other pages.
2.A badly configured configured .htaccess file, which is used to redirect URLs from one domain to another domain. If not optimized well, will results in loss of huge organic traffic, during redirection.
3. Incorrectly written meta tags, title and author tags.
4. Configuring URL parameters incorrectly in Google Webmaster Tools.
URL parameters can be configured in GWT so as to let Google know what dynamic URLs you don't want Google to index.
5. Low Page Rank - Page Rank is roughly proportionate to the number of pages Google crawls, as per Matt Cutts.
6. Any DNS or connectivity issues may cause Google's spiders from reaching your servers. So make sure maintaining high quality servers and hosting.
7. Domains used for a big link-spam farm or private link network or any other penalization worth schemes causes de-indexation from Google.
Ways to improve Google crawling and increase number of indexed pages:
- Regularly check and fix any crawl errors that appear in Google Webmaster tools.
- Make sure that AJAX application with content is crawlable and indexable.
- Make sure to carefully add a proper and well optimized robots.txt file
- Add sitemap to the website.
ref: http://www.quicksprout.com/
Impotant Facebook Apps for Improved Social Marketing Results
With 1 in every 7 people on earth on Facebook, it has evolved as a big stage for marketing and reaching a large group of targeted people. In order to get more from the available advantage of marketing on Facebook in the form of subscribers and capture lead data you need to integrate with some apps. Here I provide list of Facebook apps together with their purpose.
ContactMe: Include a contact form and let your users contact you without actually logging out of Facebook and navigate to your website.
FanAppz: Turn fans to loyal customers. Create promotions easily that require fans like your page and grow your community.
ContactMe: Include a contact form and let your users contact you without actually logging out of Facebook and navigate to your website.
FanAppz: Turn fans to loyal customers. Create promotions easily that require fans like your page and grow your community.
Best Sites for a Photoshop practitioner
Its not always comfortable to design an image, banner, infographic or anything else from the scratch. So here comes a few sites from where a designer can download directly PSDs and can edit them to suit there feasibility.
https://www.behance.net/
http://www.deviantart.com/
https://dribbble.com/
http://www.ui.cn/
http://www.zcool.com.cn/
http://www.lanrentuku.com/
http://www.istockphoto.com
http://freedesignfile.com/
Websites that facilitate with various fonts are listed here for your comfort.
http://www.fontsquirrel.com/
http://www.dafont.com/
Best Presentation Editors
Hi guys,
Are you not good in Photoshop or paint then this stuff I'm about to share is for you. These are the online sites wherein using which you can create awesome presentations. Just google some images that suits your requirement to insert in the presentation. Just include the text.
You can create the presentations using these top presentation sites, at a time less than what you usually spent in creating a presentation.
- prezi
- zoho show (zoho.com)
- show.zohoo.com
- slide rocket
- presentation engine
- google docs (google: more than search, screencests by john R. Sowesh)
- empressr
- zcubes
- openoffice impress
- glogster.com
- animito.com
- presentationzen.com
- ted.com
- techcrunch.com
Google Search Syntax Queries
Below is a list of all the Google syntax queries you can use to find exactly what you want:
Search Google Syntax Queries
Web Search: allinanchor, allintext, allintitle, allinurl, cache, define, filetype, id, inanchor, info,intext, intitle, inurl, link, phonebook, related, site
Image Search: allintitle, allinurl, filetype, inurl, intitle, site
Groups: allintext, allintitle, author, group, insubject, intext, intitle
Directory: allintext, allintitle, allinurl, ext, filetype, intext, intitle, inurl
News: allintext, allintitle, allinurl, intext, intitle, inurl, location, source
Product Search: allintext, allintitle
allinanchor:
If you start your query with allinanchor: Google restricts results to pages containing all query terms you specify in the anchor text on links to the page. For example, [allinanchor: best internet marketing] will return only pages in which the anchor text on links to the pages contain the words “best,” “internet,” and “marketing.”
allintext:
If you start your query with allintext: Google restricts results to those containing all the query terms you specify in the text of the page. For example, [allintext: seo services ] will return only pages in which the words “seo” and “services” appear in the text of the page.
allintitle:
If you start your query with allintitle: Google restricts results to those containing all the query terms you specify in the title. For example, [allintitle: internet marketing] will return only documents that contain the words “internet” and “marketing” in the title.
allinurl:
If you start your query with allinurl: Google restricts results to those containing all the query terms you specify in the URL. For example, [allinurl: google faq] will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html”.
author:
If you include author: in your query, Google will restrict your Google Groups results to include newsgroup articles by the author you specify. The author can be a full or partial name or email address. For example, [ seo author:john author:doe ] or [ seo author:doe@someaddress.com ] return articles that contain the word “seo” written by John Doe or doe@someaddress.com.
cache:
The query cache:url will display Google’s cached version of a web page, instead of the current version of the page. For example, [ cache:www.espn.com] will show Google’s cached version of the ESPN home page.
define:
If you start your query with define: Google shows definitions from pages on the web for the term that follows. This advanced search operator is useful for finding definitions of words, phrases, and acronyms. For example, [ define: seo ] will show definitions for “SEO”.
ext:
This is an undocumented alias for filetype:
filetype:
If you include filetype:suffix in your query, Google will restrict the results to pages whose names end in suffix. For example, [ seo evaluation filetype:pdf ] will return Adobe Acrobat pdf files that match the terms “seo” and “evaluation.”
link:
The query link:URL shows pages that link back to that URL. For example, to find pages that point to ESPN’s home page, enter:[ link:www.espn.com ]
location:
If you include location: in your query on Google News, only articles from the location you specify will be returned. For example, [seo location:india ] will show articles that match the term “seo” from sites in India. Many other country names work; try them and see.
movie:
If you include movie: in your query, Google will find movie-related information.
phonebook:
If you start your query with phonebook: Google shows all public U.S. residence telephone listings (name, address, phone number) for the person you specify.
related:
The query related:URL will list web pages that are similar to the web page you specify. For instance, [related:www.consumerreports.org ] will list web pages that are similar to the Consumer Reports home page.
site:
If you include site: in your query, Google will restrict your search results to the site or domain you specify.
source:
If you include source: in your query, Google News will restrict your search to articles from the news source with the ID you specify. For example, [ election source:new_york_times ] will return articles with the word “election” that appear in the New York Times.
weather:
If you enter a query with the word weather and a city or location name, if Google recognizes the location, the forecast will appear at the top of the results page. Otherwise, your results will usually include links to sites with the weather conditions and forecast for that location.
Resources, known for being offered from Google
Access Cutts advise for those seeking the type of advice being offered from Google from the resources listed.
Google’s webmaster forums
Office Hours Hangouts
Google Webmaster Central account on Twitter
Google Webmasters Central account on Google+
Google Webmaster Central blog
Google Inside Search blog
Google’s webmaster videos
Google Webmaster Central
Google’s Webmaster Academy
Google help documentation for webmasters
Google’s SEO beginner’s guide
Office Hours Hangouts
Google Webmaster Central account on Twitter
Google Webmasters Central account on Google+
Google Webmaster Central blog
Google Inside Search blog
Google’s webmaster videos
Google Webmaster Central
Google’s Webmaster Academy
Google help documentation for webmasters
Google’s SEO beginner’s guide
Expired Domain Registration and Purchasing Sites
Here you'll get a collection of expired domain registration sites and websites providing auctions on expired domains.
http://www.marcaria.com/
Paid Marketing Supportive Stuff
This post is meant to include various supportive documents, websites and many more that assist in paid marketing whether it may be Adwords or AdSense or anything else.
Check with this link for the supportive setup guide on Remarketing in AdWords. http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/help/hc/pdfs/adwords/AdWords_Remarketing_Guide.pdf
Useful Tools and Softwares in Digital Marketing
Get into a list of tools that are proven very useful and time being I'll include more and add the purpose of each tool and software. Hope this is useful and your comments form the boost for me to work more and add more..
Softwares and Tools:
SEO Tools:
Others:
Softwares and Tools:
- Keyword research tools:
- Google Adwords keywords suggestion tool
- Google search based keyword tool
- Google insight for search
- UberSuggest
- Word tracker
- Keywordtool.io
- SEO Elite
- Word pot
- Keyword Discovery
- Micro Niche Finder
- Keyword Spy
- Google trends
- AuthorityLabs
- SEMrush
- Spyfu
SEO Tools:
- Google traffic estimator
- Google SK tool
- Google Webmaster tool
- IP and reverse DNS lookup tools
- G-site crawler
- Copyscape
- Page snooper
- Axandra Internet Business Promoter (IBP)
- Xenu
- Web CEO
- Rank checker
- Traffic travis
- SEO power soot
- Screaming Frog
Others:
- AW stats
- Acquisio
- Omniture
Websites that are worth of referring for a Digital Marketer and a Content Writer
Here are a list of some useful sites and blogs that are useful for a digital marketer. I'll update this post regularly as I come across more....
- Search Engine Land - http://searchengineland.com/
- Search Engine Journal - http://www.searchenginejournal.com/
- Matt Cutts - http://www.mattcutts.com/
- Neil Patel - http://www.neilpatel.com/
- Quick Sprout - http://www.quicksprout.com/
- Kiss Metrics - https://www.kissmetrics.com/
- Crazy Egg - crazyegg.com
- http://onlinefanatic.com/
- http://www.smartpassiveincome.com/
- Source Wave - http://source-wave.com/
- Spyfu - http://www.spyfu.com/
- Noble Samurai - content.noblesamurai.com or http://www.noblesamurai.com/http://ecommercepulse.com/
- ViperChill - http://www.viperchill.com/
- Nichehacks.com
SEO Power Suite Tool
SEO Power Suite Tool is used to manage every SEO aspect of a campaign. It includes 4 separate tools which are Website Auditor, Rank Tracker, SEO Spyglass and Link Assistant.
Uses of SEO Power Suite tool:
- Complete detailed SEO audit report
- Track rankings
- To look up and download competitors back links
- To discover high quality link partners
Website Auditor is greatly useful to get an overall picture of our sites ONPAGE SEO. It will spidy our entire page downloading relevant information and checks for a range of onsite issues. It is used to optimize the site structure and internal linking. The most important thing is that it will identify and fix issues quickly and easily.
Rank Tracker Tool is so useful to check rankings for as many URLs or keywords as we need up to 1000 results. The very useful purpose of this tool is that we can monitor all our competitors rankings. It is supported by over 300 search engines from around the world. We can easily setup hands free scheduling and updating. There are huge range of detailed reports and most useful and importantly we can own and control the data which would be lost in the blink of an eye in any other web service tools.
SEO Spyglass is a very handy tool. It finds and downloads back links. We can grab the data from a huge range of link sources including once own private database. We can compare the link profile of ours with our competitors to identify the weaknesses and opportunities and we can also possibly find ours and our competitor’s back links. It provides full range of analysis with lots of metrics and also we can export brandable reports.
Link Assistant Tool is used throughout our link building tasks. It is used to find potential link partners. It keeps tracking our campaigns with ease. It is used for guest posting campaigns.
All About Meta Tags
All About Meta Tags
The Meta tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. Most Meta tags are included within the 'header' code of a website. The most important tags are the title, description, keywords and robot tags.
Title tag:
It could be said that the title is one of the most important factors for a successful search engine optimization of website. Located within the <head> section, right above the Description and Keywords tag, it provides summarized information about the website. Besides that, the title is what appears on search engines result page (SERP). So the title should be so impressive that it should drive the visitor to the site.
The title tags should be between 10-60 characters. This is not a law, but a relative guideline - a few more symbols is not a problem. You won't get penalized for having longer title tags, but the search engine will simply ignore the longer part. It counts only for the first 60 characters and so it would be vain to write more than 60 characters as it is neither visible for the user nor the search engine considers it.
In particular the title should be composed in such a way that the keyword might as well show up in the first 60 characters following which will be in unavailing.
Meta Description tag:
The description tag should be written in such way that it will show what information your website contains or what your website is about. Write short and clear sentences that will not confuse your visitors.
The description tag should be less than 200 characters. The Meta description tag also has a great importance for the SEO optimization of your page. It is most important for the prospect visitor when looking at the search engine result page - this tag is often displayed there and helps you to distinguish your site from the others in the list.
The Meta description should contain the keyword that is to be optimized and is the same one used in Meta title part
Meta Keywords tag:
Lately, the Meta keyword tag has become the least important tag for the search engines and especially Google. However, it is an easy way to reinforce once again your most important keywords. We recommend its usage as we believe that it may help the SEO process, especially if you follow the rules mentioned next.
The keyword tags should contain between 4 and 10 keywords. They should be listed with commas and should correspond to the major search phrases you are targeting. Every word in this tag should appear somewhere in the body, or you might get penalized for irrelevance. No single word should appear more than twice, or it may be considered spam. The keyword that is used in Meta title and Meta description should compulsorily be the word from this group. It would be better to include multiple phrase words also as keywords. It would greatly serve if we use a word which has less competition as a keyword so that after optimization our site will appear 1st in SERP.
Meta Robots tag:
How to optimize Meta tags?
The title tag, Meta description and keywords tags should include keywords relevant to the content of the web page they describe. Besides that, you should consider the length and the order of the characters/words included in each of the Meta tags. Note that the search engine robots read from left to right and those words that come first are more important than those that come towards the end of the page. Don't try to stuff the meta tags with too much of keywords. Have knowledge on the latest updates before implementing this task.
How to edit Meta tags?
You can edit your Meta tags through the File Manager in the cPanel of your hosting account. You need to edit the file of each web page. The file contains the HTML code of the page.
The Meta tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. Most Meta tags are included within the 'header' code of a website. The most important tags are the title, description, keywords and robot tags.
Title tag:
It could be said that the title is one of the most important factors for a successful search engine optimization of website. Located within the <head> section, right above the Description and Keywords tag, it provides summarized information about the website. Besides that, the title is what appears on search engines result page (SERP). So the title should be so impressive that it should drive the visitor to the site.
The title tags should be between 10-60 characters. This is not a law, but a relative guideline - a few more symbols is not a problem. You won't get penalized for having longer title tags, but the search engine will simply ignore the longer part. It counts only for the first 60 characters and so it would be vain to write more than 60 characters as it is neither visible for the user nor the search engine considers it.
In particular the title should be composed in such a way that the keyword might as well show up in the first 60 characters following which will be in unavailing.
Meta Description tag:
The description tag should be written in such way that it will show what information your website contains or what your website is about. Write short and clear sentences that will not confuse your visitors.
The description tag should be less than 200 characters. The Meta description tag also has a great importance for the SEO optimization of your page. It is most important for the prospect visitor when looking at the search engine result page - this tag is often displayed there and helps you to distinguish your site from the others in the list.
The Meta description should contain the keyword that is to be optimized and is the same one used in Meta title part
Meta Keywords tag:
Lately, the Meta keyword tag has become the least important tag for the search engines and especially Google. However, it is an easy way to reinforce once again your most important keywords. We recommend its usage as we believe that it may help the SEO process, especially if you follow the rules mentioned next.
The keyword tags should contain between 4 and 10 keywords. They should be listed with commas and should correspond to the major search phrases you are targeting. Every word in this tag should appear somewhere in the body, or you might get penalized for irrelevance. No single word should appear more than twice, or it may be considered spam. The keyword that is used in Meta title and Meta description should compulsorily be the word from this group. It would be better to include multiple phrase words also as keywords. It would greatly serve if we use a word which has less competition as a keyword so that after optimization our site will appear 1st in SERP.
Meta Robots tag:
- This tag helps you to specify the way your website will be crawled by the search engine. There are 4 types of Meta Robots Tag:
- Index, Follow - The search engine robots will start crawling your website from the main/index page and then will continue to the rest of the pages.
- Index, NoFollow - The search engine robots will start crawling your website from the main/index page and then will NOT continue to the rest of the pages.
- NoIndex, Follow - The search engine robots will skip the main/index page, but will crawl the rest of the pages.
- NoIndex, NoFollow - None of your pages will be crawled by the robot and your website will not be indexes by the search engines.
- Note: If you want to be sure that all robots should crawl your website we advise you to add an "Index, follow" Meta robot tag. Please note that most of the search engine crawlers will index your page starting from the index page, continuing to the rest of the pages, even if you do not have a robot tag. So if you wish your page not to be crawled or to be crawled differently use the appropriate robot tag.
How to optimize Meta tags?
The title tag, Meta description and keywords tags should include keywords relevant to the content of the web page they describe. Besides that, you should consider the length and the order of the characters/words included in each of the Meta tags. Note that the search engine robots read from left to right and those words that come first are more important than those that come towards the end of the page. Don't try to stuff the meta tags with too much of keywords. Have knowledge on the latest updates before implementing this task.
How to edit Meta tags?
You can edit your Meta tags through the File Manager in the cPanel of your hosting account. You need to edit the file of each web page. The file contains the HTML code of the page.
how to create seo report for client
Hi There,
An easy way to do this if you are new to GA, is to create a Dashboard.
Go to Dashboards and click +New Dashboard.
Then when the window pops up, select "Import From Gallery".
Then in the solutions, you can search for an SEO dashboard. Once you find one you like the sound of, click "Import".
Check all the widgets are set up correctly and there you have it! You can then export the dashboard as a PDF and send it to your client!
An easy way to do this if you are new to GA, is to create a Dashboard.
Go to Dashboards and click +New Dashboard.
Then when the window pops up, select "Import From Gallery".
Then in the solutions, you can search for an SEO dashboard. Once you find one you like the sound of, click "Import".
Check all the widgets are set up correctly and there you have it! You can then export the dashboard as a PDF and send it to your client!
SEO Community Site List
https://moz.com/community
Quora
Google Community
Yahoo Answers
Quora
Google Community
Yahoo Answers
SEO Keyword Research
Here are some of the best tools for come up with your initial keyword list:
Google Keyword Planner: This is the de-facto free keyword tool out there. When I need a free solution for keyword research, this is the first place I go and where I recommend you go as well.
Bing Keyword Research Tool: This is Bing’s Keyword Research website, and there are actually a few pretty useful resources on this site. Definitely take a look around and get familiar with what’s offered here.
Wordtracker Keyword Suggestion Tool: Like a lot of SEO Tools out there, Wordtracker has a lot of premium tools available for a lot of money. However, this is a useful tool nonetheless, and signing up for a free trial will give you access to their basic tools for no cost.
Google Keyword Planner: This is the de-facto free keyword tool out there. When I need a free solution for keyword research, this is the first place I go and where I recommend you go as well.
Bing Keyword Research Tool: This is Bing’s Keyword Research website, and there are actually a few pretty useful resources on this site. Definitely take a look around and get familiar with what’s offered here.
Wordtracker Keyword Suggestion Tool: Like a lot of SEO Tools out there, Wordtracker has a lot of premium tools available for a lot of money. However, this is a useful tool nonetheless, and signing up for a free trial will give you access to their basic tools for no cost.
Benefits of Google Tag Manager
What is Google Tag Manager?
Google Tag Manager is a free tool that eliminates tedious code-editing tasks that formerly required a developer. It allows the marketing team to add and update their own website tags – including javascript code snippets for site analytics, conversion tracking, and remarketing – while the development team focuses on larger projects
What are tags?
Tags are snippets of website code that measure traffic and visitor behavior. In addition to offering insight into the impact of online advertising and social changes, tags make it easy to target your audience, leverage remarketing, and test and improve your site. These tags also enable specific site functions. For example, through the use of the Google Analytics tag.
Why should you use a tag management system?
Tagging is complex. Large websites in particular need to constantly update their tags, add new tags, and execute complicated installations. If this isn’t all managed properly, the tags can slow down your site, misrepresent your measurements, and lead to duplicate costs and missing data. In addition, it’s time-consuming to manage tags without a system, and doing so can delay important marketing and measurement programs.
Now that you know what Google Tag Manager is and why it’s important, here are the 8 key benefits it offers:
1. Ease of use. GTM enables team members to make updates and add new tags quickly and easily, without complex code changes to the site. This allows the team to test each change and deploy when ready without the help of a developer, which streamlines the process, speeds time to launch, and allows the IT department to focus on larger projects like improving the site as a whole.
2. Easy updates and a future-proofed website. GTM makes future upgrades and enhancements much simpler, since modifications can be made through the interface and not on each page of your website. In addition, if you’re considering upgrading to Universal Analytics, GTM’s upgrades will make the gradual transition much easier.
3. Debug features. GTM’s built-in debug features allow the team to test and debug each update on your site prior to publication, ensuring that your tags work properly before they are live.
4. Version control. A new, archived version is created every time you publish a change through GTM, making it easy to rollback to a former version at any moment. This is ideal because it keeps tags organized; makes troubleshooting simple; and allows you to easily implement similar installations on new GTM containers.
5. Users and permissions management. GTM makes it easy to set permissions for individual users and control internally who has the ability to make changes to the website and assist with creating tags, macros, and rules.
6. Built-in tags. GTM comes with a number of important built-in tags for classic and Universal Analytics, AdWords conversions, remarketing, and more. This allows a marketing team that lacks coding experience to customize tags with just a few pieces of key information, without implementing complicated code or enlisting the help of a developer.
7. Functions with Google Analytics. Speaking of built-in tags, GTM also allows you to install a basic implementation of Google Analytics via Google Tag Manager. GTM includes a tag template that gives you all the options you would have had in your previous Google Analytics implementation. Plus, it’s compatible with older onsite code for event tracking, page views, and cross domain tracking.
8. Event tracking. Traditionally, event tracking involved adding code to the website to track visitor events like clicks, video engagement, and form submissions. GTM’s auto-event tracking feature eliminates the need to manually tag each link you want to track. Instead, you can target links or buttons by attributes that are already on the link or by using a standardized naming structure.
best adsense optimized blogger templates
best adsense optimized blogger templates
MagOne v4.1.1 Blogger template is flexible and responsive magazine template for Blogger / Blogspot websites. Drag and drop build a magazine website in minute. You Can Download WordPress Version Of This Blogger Theme MagOne v1.7.1 – Newspaper & Magazine WordPress Theme.
Google AdWords Community
Welcome to the Official Google AdWords Community
https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords
Top 4 Webmaster Sites for Website or Blog
Top 4 Web Mastertools
- Google Web Mastertools
- Yandex Webmaster Tools
- Bing Web master Tools
- pinterest webmaster tools
How to redirect export blogger to wordpress with images
How to redirect export blogger to wordpress with images
In our Blogger to WordPress migration tutorial, one of our readers asked us for the step by step guide on moving custom domain blogger website to WordPress. Blogger allows you to use 3rd party custom domains as well as Google domains with your blog. In this article, we will show you how to move custom domain blogger blog to WordPress.
Note: If you’re looking for moving a normal Blogger subdomain blog to WordPress, then see our guide on how to switch from Blogger to WordPress.
Only use this tutorial, if you are trying to move a Blogger site on a custom domain to WordPress.
Step 1: Getting Started
Before we start, it is important to note that this guide is for the self hosted WordPress blog. See our guide on the difference between self hosted WordPress.org site vs free WordPress.com blog.
In order to get started, you will need a WordPress hosting provider to setup your self hosted WordPress website. We recommend Bluehost because they are an officially recommended hosting provider of WordPress, and they will give WPBeginner users 50% off discount.
If you want a Bluehost alternative, then take a look at Siteground who also offer the same special offer to WPBeginner users.
Step 2: Change DNS Settings
Blogger allows you to use any domain name registered by a 3rd party. U.S. based users can also use a domain registered with Google Domains.
When you first setup the domain pointing to your Blogger blog, you were asked to add CNAME and A records to your domain’s DNS records. You will need to delete those records and add your WordPress host’s DNS settings.
You can get DNS settings required by your WordPress hosting provider from their documentation or support websites. A typical DNS nameserver looks something like this:
NS1.Bluehost.com
NS2.Bluehost.com
In this guide, we will show you how to update DNS settings in Godaddy. If you have registered your domain with some other registrar don’t worry. The basic settings are the same on all domain registrars.
Important: DNS changes may take anywhere between a few hours to one or even two days to fully propagate. During this time, you can access your Blogger blog by logging into your account.
Changing DNS Settings in GoDaddy
Log in to your Godaddy account and click on the manage button next to domains. Click on the gear icon next to your domain and then select manage DNS.
Launching DNS manager in GoDaddy
You will see your domain information page. Next, you need to click on the DNS Zone File. This is where all the DNS level records for your domain are stored.
Launch DNS Zone File in GoDaddy
On the DNS Zone File page, you need to locate the A record and CNAME aliases you added for your Blogger blog and delete them. Click on save changes button to apply your changes.
The next step is to setup nameservers for your WordPress hosting provider. Go back to manage DNS page for your domain and then click on manage under the namservers section.
Nameservers
On the next page you need to click on custom and then click on edit nameservers link to add your new WordPress hosts nameservers.
Edit nameservers
Click on the save button to make your DNS changes go live.
Step 3: Remove Redirect
Your Bloggger blog’s original blogspot.com address is redirecting users to your custom domain. Since we have changed the domain settings, we need to remove this from Blogger too.
Simply log into your Blogger account and go to Settings » Basic page. Under the publishing section, click on the cross icon to cancel the redirect.
Remove custom domain redirection from Blogger
Step 4: Install WordPress
If your domain’s DNS has propagated now, you can now install WordPress on your hosting provider.
If your domain is registered on a 3rd party service other than your web host, then you will need to add the hosting for the domain. For example, in BlueHost you will add your domain as an Addon domain through cPanel unless it is the main domain on your account.
After adding domain to your new host, the next step is to install WordPress. Follow the instructions in our complete WordPress installation tutorial.
After successful installation of WordPress on your custom domain, you will be ready to import content from your Blogger blog.
Step 5: Export Content From Blogger
Before you can import content into WordPress, first you need to export it from your Blogger blog.
Blogger allows you to export content in an XML file.
Login to your Blogger blog and visit Settings » Other page. Under the blog tools, click on the Export Blog link.
Exporting your Blogger blog
This will bring up a popup where you need to click on the Download Blog button.
Depending on the file size, it may take a few seconds or a few minutes. Once you have your data, it is time to import it into your WordPress site.
Step 6: Import Blogger Blog into WordPress
Login to your WordPress admin area and visit Tools » Import page. There you will see a list of importers for different services. You need to click on Blogger to install the Blogger importer.
Blogger import tool in WordPress
This will bring up a popup where you need to click on the Insall button. WordPress will now download and install the Blogger Importer plugin for you. Once it is finished installing the plugin, you need to click on Activate Plugin and Run Importer link to continue.
Run importer
On the Import Blogger screen, WordPress will ask you to upload the XML file. Simply click on choose file button and upload the XML file you downloaded earlier. Click on the Upload file and import button to continue.
Upload export file
WordPress will now import your blogger posts from blogger, once it is finished you will be asked to assign an author to the imported posts. You can assign your blogger posts to an existing author or create a new one.
Congratulations! you have successfully imported your Blogger blog into WordPress. However, you still need to make sure that you don’t loose any search rankings and that visitors to your old blog can easily land to the same content on your new WordPress powered website.
Step 7: Setup Permalinks
WordPress comes with a feature that allows you to set up SEO friendly URL structure. However, since you are importing content from Blogger, you would want your URL structure to be as close to your Blogger URL structure as possible. To set permalinks you need to go to Settings » Permalinks and paste this in the custom structure field:
/%year%/%monthnum%/%postname%.html
Changing permalink structure in WordPress
Setp 8: Setup Feed Redirects
You have successfully redirected your Blogger blog to WordPress. However, users who have subscribed to your Blogger RSS feed will stop receiving updates.
You need to redirect feed requests to your WordPress feeds. This can be easily achieved by editing .htaccess file in your WordPress site’s root folder. If you can’t find your .htaccess file, then see this tutorial.
Start by connecting to your WordPress site using an FTP client. You will need to enable ‘Show Hidden Files’ option in your FTP client settings. If you are using Filezilla, you will find this option under Server menu.
Show hidden files in Filezilla
Once you are connected to your website, you will find the .htaccess file in your WordPress site’s root directory. You need to edit this file and paste the following code before any other code in the file.
<IfModule mod_rewrite.c>
RewriteEngine on
RewriteRule atom.xml /feed? [L,R=301]
RewriteRule rss.xml /feed? [L,R=301]
RewriteRule ^feeds/posts/?.*$ /feed? [L,R=301]
RewriteRule ^feeds/comments/?.*$ /comments/feed? [L,R=301]
</IfModule>
Save your changes and upload the .htaccess file back to the server. Your Blogger feed subscribers will now be redirected to your WordPress site’s feed.
Customizing Your WordPress Site
WordPress comes thousands of beautiful themes and extremely powerful plugins.
Tools for ORM: Top 10 Reputation Management Tools
Top 10 Reputation Management Tools
Part of managing your reputation is being able to look at data and analytics and draw a conclusion about your current performance. You must have a strategy in place to manage the aforementioned factors of reputation, and then you must have some way of gathering data to make sure you can gauge that reputation at any time. Check out some of the best tools around to help make it all happen:
- Trackur. This tool will show you what people are seeing when they search for you in Google or any social network. By monitoring social media, mainstream news sources, and more, Trackur delivers social analytics that reveal the trends and insights your brand needs to succeed. It also lets you know if the people talking about you are influential in the industry or not.
Price: There are three different plans with prices ranging from $97-$400+, but each plan has a free 10 day trial.
- Naymz. The tool with give you a RepScore based on how people find your brand as well as through your social influence (measured by social sharing indicators). Peer assessments tell you how trustworthy and reputable your brand appears, and then gives you management tools to strengthen your online presence.
Price: The best part-the tool is free!
- BrandsEye. The nice thing about this tool is that multiple people in your office can have access to working with it. It offers all the basics of reputation management, but has a sophisticated algorithm that analyzes and interprets data.
Price: There is a two-week free trial available.
- Brandwatch. This is a popular tool for social media management and keyword monitoring. It centers on gathering customer feedback and public opinions, and then using the information collected to inform your decision-making process.
Price: There is a free demo available.
- Technorati. This one is good for beginners or those who want basic results. It will track your blog posts to see who’s linking back to that post, which gives you a good indication about how successful that post was with your readers. You can also subscribe to alerts for this information.
Price: The tool is completely free.
- Rankur. This is a good tool if you’re a small company, yet it still offers a lot of analytics and demographic information. It helps you see your online reviews, monitor competitors, and has a team workflow feature. Plus, it’s available in many different languages.
Price: There is a free plan option available as well as three paid plans.
- Alterian/SDL. This is one tool that offers tons of information and data. You can discover what people think of your brand in different countries, from different demographics, in different languages, etc. In other words, it gives you everything you need to know about your online reputation and tools that cover everything from campaign management to marketing analytics.
Price: No free trials and, unfortunately, expensive pricing options ($500+).
- SocialMention. The greatest thing about this tool is the fact that it can send you alerts for all of your keywords. It also analyzes when your brand is mentioned and just how important those mentions actually are.
Price: Free
- Whos Talking. Similar to SocialMention, this tool can alert you when your keywords and brand are mentioned. You can see mentions on almost all social media platforms as well as videos and images; however you can only look at one “type” of mention at a time.
Price: Free
- Google Alerts. This is probably the most basic form of reputation management, but it’s also the easiest. You simply add in the term you want to track (most likely your company name), and you will get emails telling you when and where that word was mentioned. It doesn’t do any type of analysis for you, but it gives you the facts.
Price: Free service.
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