Search Engine Optimization Course Content

Search Engine Optimization Course Content

Search Engine Landscape

• What is SEO?, 

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

• What is Search?, 
• What is a Search Engine?, 
• What Search Engines are used for?, 
• Why use SEO for your Business?, 
• SERPs, 
• Categorization of SERPs, 
• Crawling, 

A web crawler (also known as a web spider or web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or spidering. 

• Indexing and Ranking, 
• How search Engines Work?, 
• Evolution of Search Engines

SEO Audit

· What is an Audit Reasons?,

· Benefits of performing SEO Audit,

· Search Engine Commands, 

· Domain Information,

· Domain canonicalization,

· xml, txt,

· Custom 404 Page structure,

· Search Engine Friendly URL,

· Checking Broken Links

http://www.brokenlinkcheck.com/

On-Page Optimization

· What is On-Page Optimization?,

· Reasons and Benefits of On Page SEO,

· Keyword Analysis,

· URL Mapping,

· Title Tag,

· Meta Tag Description,

· Meta Keywords and Focus Keyword,

· Alt Tags,

· Header Tags,

· Anchor Text,

· Internal Links Creation,

· Creating Search Engine Friendly URL,

· Removing Broken Links

On Page Optimization Using WordPress Based Website – SEO Yoast

· What is Yoast?,

· Installing WordPress SEO by Yoast,

· Individual Blog Post and Webpage Optimization through Yoast, Title Tag,

· Meta Tag Description,

· Meta Keywords and Focus Keyword,

· Alt Tags, Header Tags,

· Anchor Text,

· Internal Links Creation,

· Creating Search Engine Friendly URL,

· Removing Broken Links

Google Analytics and Google Webmaster

· What is Web Analytics?,

· How Google Analytics works?,

· Why Google Analytics is needed for SEO Campaigns?,

· How to configure Google Analytics?,

· Google Analytics plugin configuration within WordPress,

· Checking Real-time Analytics,

· Looking at Geo (location) of overall audience.,

· Users flow, Acquisition – All Traffic – Channels,

· Traffic achieved through organic search,

· In-Page Analytics

Web CEO, SEO Profiler and Other SEO Tools

· Google Commands: allintitle, allinurl, etc.,

· Ahrefs Backlink Checker Tool,

· Webceo (Ranking and Reporting),

· Screaming frog (Audit Tool),

· Domain Tools, Archive Tools,

· Duplicate Content Checking Tool – Copyscape,

· Filling DMCA (Digital Millennium Copyright Act),

· SEO Profiler (Audit Tool)

Project – Off Page Optimization – Link Building

· What is Off Page Optimization?,

· Benefits of Link Building / Off Page submissions,

· Directory Submission,

· Social Bookmarking,

· Article Submission,

· Google Map Listing,

· Guest Blogging,

· Press Release Submission,

· Blog Creation and Customization,

· Social Media Links

Black Hat SEO Techniques to Avoid

· Hidden Text,

· Doorway Pages,

· Google Bombing/Link Wheel,

· Duplicate Sites,

· Automated Submissions,

· Keyword Stuffing,

· Paid Links, Link Farming,

· Article Spinning

Online Reputation Management

· What is Online Reputation Management?,

· Relationship between SEO and ORM,

· Listening Tools, Google Alerts,

· Social Mention,

· Tactics to rectify negative reviews,

· Use of Content

Algorithms and Google Updates

· What is Algorithm?,

That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

· Why Google updates Algorithms?,

· Google Panda, 

The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality sites their due.

Google Penguin,


Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.

· Google Hummingbird,

Google recently had the Hummingbird update which was a change in the core search algorithm. Google moved from keyword based searching to concept based searching. It included semantic level analysis in order to find out real answers and searcher's intent behind the user query. I would add comprehensive and fresh content to my site after the Hummingbird update.

· Google Mobile Friendly Update,

· Google Top Heavy Update,

· Google EMD Update,

· Google Pirate Update,

· Google Pigeon Update

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