If an account has thousands of keywords, I am sure that many of them would be unnecessary or not much relevant. This number can be kept to minimum by structuring campaigns/adgroups properly. Using Broad Match Modifiers and proper negatives in place would help keep this number minimized to a greater extent.
Still, if that many keywords are required, structuring them properly based on the business's different offerings and on the website's content themes would allow efficient management.
Then, there are tools inside the AdWords interface which can help automate certain things in bulk. It allows faster and easier management. And not to forget, AdWords Editor and AdWords scripts help a lot in managing considerably comprehensive campaigns.
This is what I usually do with comprehensive campaigns, and I don't find any issue optimizing them for better performance.
Still, if that many keywords are required, structuring them properly based on the business's different offerings and on the website's content themes would allow efficient management.
Then, there are tools inside the AdWords interface which can help automate certain things in bulk. It allows faster and easier management. And not to forget, AdWords Editor and AdWords scripts help a lot in managing considerably comprehensive campaigns.
This is what I usually do with comprehensive campaigns, and I don't find any issue optimizing them for better performance.
3 comments
Very good to read your blog post, it contants very usefull contentabout google adwords and Digital Marketing infromation,Thanks for Sharing
Nowadays almost all of the businesses are adapting to the internet marketing scenario because it is the most lucrative approach that can help them get high quality results very quickly. I am also using social media marketing as well as Adwords Campaign Management. Quite happy with the results.
Automation
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