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Useful Tools and Softwares in Digital Marketing

Get into a list of tools that are proven very useful and time being I'll include more and add the purpose of each tool and software. Hope this is useful and your comments form the boost for me to work more and add more..

Softwares and Tools:

• Keyword research tools:
• Google Adwords keywords suggestion tool
• Google search based keyword tool
• Google insight for search
• UberSuggest
• Word tracker
• Keywordtool.io
• SEO Elite
• Word pot
• Keyword Discovery
• Micro Niche Finder
• Keyword Spy
• Google trends
• AuthorityLabs
• SEMrush
• Spyfu

SEO Tools:

• Google traffic estimator
• Google SK tool
• Google Webmaster tool
• IP and reverse DNS lookup tools
• G-site crawler
• Copyscape
• Page snooper
• Axandra Internet Business Promoter (IBP)
• Xenu
• Web CEO
• Rank checker
• Traffic travis
• SEO power soot
• Screaming Frog

Others:

• AW stats
• Acquisio
• Omniture

SEO Power Suite Tool

SEO Power Suite Tool is used to manage every SEO aspect of a campaign. It includes 4 separate tools which are Website Auditor, Rank Tracker, SEO Spyglass and Link Assistant.
Uses of SEO Power Suite tool:

1. Complete detailed SEO audit report
2. Track rankings
3. To look up and download competitors back links
4. To discover high quality link partners

Website Auditor is greatly useful to get an overall picture of our sites ONPAGE SEO. It will spidy our entire page downloading relevant information and checks for a range of onsite issues. It is used to optimize the site structure and internal linking. The most important thing is that it will identify and fix issues quickly and easily.
Rank Tracker Tool is so useful to check rankings for as many URLs or keywords as we need up to 1000 results. The very useful purpose of this tool is that we can monitor all our competitors rankings. It is supported by over 300 search engines from around the world. We can easily setup hands free scheduling and updating. There are huge range of detailed reports and most useful and importantly we can own and control the data which would be lost in the blink of an eye in any other web service tools.
SEO Spyglass is a very handy tool. It finds and downloads back links. We can grab the data from a huge range of link sources including once own private database. We can compare the link profile of ours with our competitors to identify the weaknesses and opportunities and we can also possibly find ours and our competitor’s back links. It provides full range of analysis with lots of metrics and also we can export brandable reports.

Link Assistant Tool is used throughout our link building tasks. It is used to find potential link partners. It keeps tracking our campaigns with ease. It is used for guest posting campaigns.

Screaming Frog SEO Spider Tool

Screaming Frog SEO Spider Tool 

The right tools can make the SEO audit of a website so much easier. One such tool is the Screaming Frog SEO Spider. It can be used to review a website and identify flaws which can hurt a website’s performance in search results. In this tutorial we’ll walk you through the most important features. 

What is Screaming Frog?

The Screaming Frog SEO Spider is a small desktop application you can install locally on your PC, Mac or Linux machine. It crawls a websites’ links, images, CSS, etc from an SEO perspective. It basically tells you what a search spider would see when it crawls a website.

This information allows you to quickly analyse, audit and review a site from an onsite SEO perspective. It can save you a ton of work, because manually analyzing each page of a big website can be very challenging.

1. Download and Install

I’m going to explain some of the most frequently used features of the Screaming Frog SEO spider via a small case study. It would be great if you could follow along, so start by downloading the tool here: http://www.screamingfrog.co.uk/seo-spider/. 

It’s available for Windows, Mac and Ubuntu and it’s completely free, though limited to crawling 500 URI's under the free license. Purchasing a license will allow more URIs to be crawled (useful if you're dealing with a large site), as well as giving you a few more features.

2. Crawling a Website

Ready to crawl your first website? Let’s go! I’ll be using the website Gero Wonen Meubelen as an example, but you can follow along using your own domain.

First of all we need to enter a URL to spider. Paste the root domain in the box and hit the Start button.

If you want to crawl additional subdomains (for example a blog on the URL ‘blog.website.com’), you need to check the Crawl All Subdomains box under Configuration > Spider.

Depending on the size of your website, the crawl process can take a couple of minutes. Check the progress bar in the top right corner to see when it’s done. Thereafter we can start analysing the outcome.

3. Check the Response Codes

I usually start by taking a look at the HTTP status codes under the ‘Response Codes’ tab. The most important HTTP status codes are:

• 200: OK
• 301: Permanent redirect
• 302: Temporary redirect
• 404: Not found
• 500: Server error
• 503: Unavailable

Start by checking all the redirects (301 and 302) and verify that you've used the correct version. Remember that 301 are permanent redirects, so they pass authority to the new page. This isn’t the case with a 302 redirect.

Subsequently we can take a look at the 404 errors. This error appears when you try to visit a page that doesn’t exist - either because it has been deleted or renamed (without redirecting to a new URL). Solve these errors by implementing a 301 redirect to a relevant page. 

Note: don’t forget to crosscheck the crawl errors report in Google Webmaster Tools.

On this page you can also search for broken internal links. Click on a URL with a 4xx or 5xx status code and take a look at the In Links tab in the bottom window. Here you’ll see a list of all the pages that link to the broken URL.

4. URLs

In our SEO series I already mentioned the importance of a good URL structure. With the Screaming Frog SEO spider we can analyse all the URLs of a website via the URL tab.

Start by checking the length of each URL by sorting the column. See if you can spot any unnaturally long ones. Remember that a good URL is short (preferably only four to five words) and descriptive (e.g. website.com/seo-tutorial instead of website.com/p5145).

Don’t forget to take a look at the filters for non ASCII characters, underscores, uppercase, duplicate and dynamic URLs. These elements can all cause indexation problems, so it’s best to solve them as soon as possible.

5. Page Titles

Next, we can take a look at the page titles. Every page should have a unique title and the most important keyword of the page should be used in the beginning. As you can see from this analysis, our website uses the same title on every page. This is something that needs to be fixed asap.

Remember that a title shouldn’t be longer than 60 characters? Although this is still a useful metric, we should actually look at the Title 1 Pixel Width column. As the name suggests, it measures the length of your titles by the number of pixels instead of characters. Google truncates titles that are longer than 512 pixels. Certain letters and numbers take up more space than others (for example I vs W), so a title that is shorter than 60 characters might still be too long.

6. Meta Descriptions

Meta descriptions are used in the search engine result pages under the page title. It’s best to keep them under 160 characters. Longer descriptions will be truncated.

In our analysis we see that the meta description 1 field is empty, suggesting that there are no meta descriptions on this website. This means that we need to add a unique meta description to each page.

Screaming Frog has a handy new feature which allows you to simulate a search snippet and analyse it. Simply click on a URL and select the SERP snippet tab at the bottom of your screen. Change the title and meta description and see how it looks on a desktop, smartphone or tablet.

7. Images

Page speed is important, not only for mobile users but also for search engines. Google has stated that it will take page speed into consideration when ranking web pages. One of the aspects that can slow a page down is images. High resolution images can take up a lot of bandwidth, which is why it’s best to keep them under 100kb. 

Via the images over 100kb filter you can easily export images that are too big. Don’t forget to take a look at the alt-text as well. Make sure each image has a unique and descriptive alt text.

Tip: you can see the speed of each page in the response codes tab under response time. Check for pages that stand out and use a tool such as Yslow or PageSpeed Insights to learn more about the loading time. 

8. Directives

In the Directives tab you can see information about the meta robots tag, canonical links and rel=next/prev annotations. Use one of the filters to quickly view all pages with a certain type of directive. As you can see; this report for Gero Wonen Meubelen is empty, meaning that we need to implement the appropriate tags when necessary.

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9. XML Sitemap

You can use the Screaming Frog SEO spider to generate an XML Sitemap. This type of Sitemap is used by search engines to doublecheck if they found all relevant content. It’s a roadmap which helps them crawl your website.

You’ll find this feature in the top navigation bar under Sitemaps > Create XML Sitemap. Once the file has been created, you can manually modify the priority and change the frequency of certain pages.

Conclusion

With the Screaming Frog SEO Spider you can analyse several on-site elements, such as page titles, meta descriptions, URL structure, response codes, images, etc. It’s a great tool to help you optimize a website and boost its performance in search result pages. Additionally; it’s completely free, so it should be a mandatory tool in every web designer’s toolbox!

27 Must-Use SEO Tools to Do Content Marketing

27 Must-Use SEO Tools to Do Content Marketing


Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money.


How will you research keywords? How will you track SERP rankings and analyze competitors? How will you measure ROI? All important questions to ask if you’re serious about online success. Of course, you could outsource these tasks, but that’s a surefire way to burn through your budget fast, and then you’d still need to oversee it all.

Search engine optimization tools enable you to do those things efficiently; they do the legwork for you, so you can focus more time and resources on other areas of your business. Below is a list of the best SEO tools out there right now. Some are free, others are paid, but they can all help you get incredible content marketing results.

1. Google Webmaster Tools

 

Google Webmaster Tools is still the best way to diagnose site health, check page indexing status, and optimize your website for Google’s search engine results. It’s free and easy to use. Just sign in and connect a site to get started.

2. Bing Webmaster Tools

Bing Webmaster Tools lets you monitor (and somewhat control) how your site performs in the Bing search engine. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings.

3. Google Analytics

One of the most reliable and widely used analytics tools to date. Get detailed website traffic statistics, measure conversion rates, track data and set goals, gain unique audience insights, and much more. The basic service is free, but you’ll pay for Premium.

4. Google Trends

A free, must-use keyword research tool by Google. Discover “hot” topics in their search results and track keyword popularity over a specified period of time. A great way to identify market opportunities and plan for successful paid content marketing campaigns.

5. nTopic

nTopic is one of the few SEO tools that analyzes your text for topical relevancyin relation to particular keywords, helping you create content that is more appealing to search engines. It’s free, but the paid version gives you more.

6. Scoop.it

Scoop.it is a content curation platform that discovers relevant content for you based on topic and keyword inputs. You can then add complementary text and quickly share posts across multiple online channels. Try it for free. Then select a paid plan.

7. InboundWriter

InboundWriter’s software suggests what to write about by identifying popular topics and helps you make your content more effective through automated keyword research. There’s a “Basic” plan, which is free, and then a “Professional” and “Enterprise” plan.

8. AdWords Keyword Planner

While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights. A must for small businesses and content marketing professionals.

9. Übersuggest

Ubersuggest is a free keyword suggestion tool that generates tons of long-tail keywords in seconds. Just enter a seed query, choose a language and source, enter the captcha, and then submit. Receive back an alphabetical list of hundreds of long tails.

10. Linkstant

A nice free tool that discovers new links to your website in real time. Sign up using your Google account and add a small snippet of code to your site template. You will then receive an email or text message every time somebody links to your web pages.

11. Remove'em

Remove’em generates a report that gives you a breakdown of all your anchor text links on the web. It helps you identify overused keyword phrase links, so that you can modify them before being penalized for over-optimization.

12. Moz

Moz has several good online marketing and SEO tools that can help you get results, some of which you don’t even need to pay to use. Non-payers can get unlimited access to Moz Local, MozCast, Open Site Explorer, and more.

13. SEMrush

SEMrush offers competitor analysis software that shows you how competing sites are performing in terms of keywords, rankings, and traffic. They also provide access to search optimization tools. There is a limited free version and three monthly subscription plans.

14. Internet Marketing Ninjas

Internet Marketing Ninjas provides search engine marketing services. They also have a collection of social, webmaster, and optimization tools on their site that are free to use and can help you leverage content marketing.

15. Virante

Virante, another well-known provider of search engine optimization and marketing services, offers free access to several on-page and off-page SEO tools on their website. If you can’t find something useful on there, check again, you probably will.

16. WooRank

WooRank’s website review service tells you how search engine-friendly your site is. Enter a URL to generate a report detailing what you’re doing wrong and where you can improve. Pull one free report weekly, or choose from 2 more advanced monthly plans.

17. GTmetrix

GTmetrix is a free page speed analyzer. Simply enter a URL to receive a performance report that grades your page based on Google and Yahoo! guidelines and provides recommendations for improvement. You can even compare URLs.

18. Feedthebot

Feedthebot shows you the name, ALT text, and dimensions associated with all the images on a web page. Just enter your URL and hit “go” for it to populate the required info and bring your attention to any potential problems. It’s of the free SEO tools.

19. SEOmofo

SEOmofo’s SERP Snippet Optimization Tool (which is free) shows you how your listing looks in Google’s results pages. This allows you to optimize your webpage titles and meta descriptions for better click-through rates, increasing traffic.

20. Word to Clean HTML

As the name suggests, this tool converts MS Word documents (and documents created in other popular word processors) into clean HTML. This can be useful for marketers producing e-books and those using certain content management systems.

21. Infogr.am

Infogram is a service that lets you to create interactive infographics and data illustrations for your content marketing. No costs involved here, unless you upgrade to the “Pro” or “White Label” plans, which give you access to additional customization features.

22. Piktochart

Piktochart is another nice infographic creator. Making your data engaging and beautiful is easy, and sharing what you create requires just the click of a button. They offer a free trial version with limited features and two affordable paid options.

23. PowToon

PowToon’s nifty animation software makes it possible to create engaging animated videos and presentations quickly, easily, and affordably – no technical skills necessary. Great for educational and explainer videos. Choose one of two payment plans, or get it free.

24. Jing

TechSmith’s Jing captures what you see and do on your computer screen and turns into video – you can then share it instantly. A great off-page SEO tool that helps you create online tutorials and make content more engaging. It’s a free download.

25. SharedCount

SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., on popular social networking sites. Just enter a URL and this tool looks it up. Free up to 50,000 queries per day.

26. Whitespark

Whitespark’s local citation finder shows you where to list your business online to improve your search engine rankings. Try the limited version for free or choose from several payment plans. Whitespark also offers other local SEO tools and services.

27. Trello

Trello is a project management tool that arranges projects into boards, helping you visualize content marketing projects and online collaborations. A nice, user-friendly interface, and it’s free. There is also a “gold” and “business class” upgrade.