This post is meant to include various supportive documents, websites and many more that assist in paid marketing whether it may be Adwords or AdSense or anything else.
Check with this link for the supportive setup guide on Remarketing in AdWords. http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/help/hc/pdfs/adwords/AdWords_Remarketing_Guide.pdf
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