What is on-page optimization?

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density 

it includes 

• Keyword Research and Optimization.
• Meta tags development.
• Content Optimization.
• Header tags optimization.
• Alt tags optimization.
• Title tags optimization.
• Internal linking structure optimization.
• XML Sitemap development and submission to Google.
• Keyword density optimization.
• Descriptive HTML Site Map

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