ORM stands for Online Reputaiton Management.
- What is Online reputation management
- Why business needs online reputation
- Case Studies of Brands
- Focus areas in ORM
- ORM strategy
- Tools for ORM
The fact is that anyone can post anything online. Many companies have found, much to their horror, that others have posted half-truths or outright lies about them. Reall what can you do if this happens to you or your company? This is where online reputation management comes in.
Online Reputation Management fits seamlessly within the context of your search engine marketing program. It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, online reputation management (ORM) shields you from the damaging commentary of others.
With an SEO strategy, you can push the negative comments and results deeper on the index so that they are not directly visible when someone searches for your brand name or any products and services you offer.
Here are few steps that you can do in ORM
First most importantly find out who posted negative comment and try to build communication to find out what caused him write negative comments. Respect the person and his comments and dont be harsh. Try to explain him the scenario and ensure him things will improve if his comments are genuine
If you cant get hold of the person then create new content based on same content and try to push that content on page and slowly push down the negative comments related listing.
Avoid black hat SEO which could create enemies or negative comments for you.
There are number of practices and techniques available in ORM which i will be happy to share if you are interested.
Or
Online Reputation Management:
ORM or Online Reputation Management is also an emerging process & a service being offered. The idea is to maintain a good online image & reputation of a company, a brand, a product or service being offered, or even an individual for that matter. Without ORM, if for some reasons the service user or a general public raises a complaint or posts his/her negative reviews / comments about the content in question, it will remain unaddressed, thereby creating an even more negative image on the company/individual/service.
How is ORM done?
Online Reputation Management fits seamlessly within the context of your search engine marketing program. It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, online reputation management (ORM) shields you from the damaging commentary of others.
With an SEO strategy, you can push the negative comments and results deeper on the index so that they are not directly visible when someone searches for your brand name or any products and services you offer.
Here are few steps that you can do in ORM
First most importantly find out who posted negative comment and try to build communication to find out what caused him write negative comments. Respect the person and his comments and dont be harsh. Try to explain him the scenario and ensure him things will improve if his comments are genuine
If you cant get hold of the person then create new content based on same content and try to push that content on page and slowly push down the negative comments related listing.
Avoid black hat SEO which could create enemies or negative comments for you.
There are number of practices and techniques available in ORM which i will be happy to share if you are interested.
Or
Online Reputation Management:
ORM or Online Reputation Management is also an emerging process & a service being offered. The idea is to maintain a good online image & reputation of a company, a brand, a product or service being offered, or even an individual for that matter. Without ORM, if for some reasons the service user or a general public raises a complaint or posts his/her negative reviews / comments about the content in question, it will remain unaddressed, thereby creating an even more negative image on the company/individual/service.
How is ORM done?
- ORM is done by first gathering the information/article/reviews etc that has a possibility of affecting the image/reputation or simply the business prospects of the service/product.
- The second step is to first address the reviewer or content uploader about his/her experience, reasons for that post/comment or negative review. This way we get to know what the actual problem is.
- The next step is to reply with a solution to the problem with a solution or by offering a compromise such as: replacement of product, forwarding the concerns of the customer to the relevant after-sales persons, providing freebies / calling a redressing to the customer etc.
- Finally getting a rating / review after this whole process and also posting a reply comment that the issue is resolved, is to be done so that anyone who sees the particular content gets a good impression on the service/ company thereby not affecting the sales figures/ reputation.
1 comments:
Can you do a case study on SerpClix? I used it to move up 5 spots to #8, but it won't move it further. Can you test it, or link me to a study where you have tested it?
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