How is SEO important in digital marketing?

WHAT IS SEO?

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. In simpler terms meaning how high you rank on a search engine. Which of course results in SEO is dominating the web. The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. It is essentially free digital marketing!

Digital Marketing and Advantages and Disadvantages

WHY SEO?

If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you? Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. How would you make that search engine understand your photograph of the best pen in the world? You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes).

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities.

Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. It is such a huge part of an individual’s daily routine, that the importance of how well websites are ranking is extremely high. 

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition.

What is Digital Marketing and Advantages and Disadvantages

Digital Marketing:

The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well.

Examples of digital marketing include things like websites, social media mentions, YouTube videos, and banner ads.

Specifically, digital marketing is similar to traditional advertising, but using digital devices. However, digital marketing is considered a form of inbound marketing and its goal is for people to find you. Businesses put content (or ads) out for individuals to find. People may conduct an organic online search, a paid search, find your business on a social network or by reading content that has been published online such as a blog or an article. The more they see you or your content, the more familiar they will become with your brand and they will eventually develop a trust and a rapport with you through this online presence

Digital Marketing's Advantages and Disadvantages

One benefit to using digital marketing is that the results are much easier to measure; and another is that a digital campaign can reach an infinite audience. It is also possible to tailor a digital campaign to reach a local audience but it can also be used on the web and reach the entire globe when appropriate. Digital marketing is also a very interactive means of reaching an audience since it makes use of social outlets. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback.

One of the disadvantages to using digital media marketing strategies is that it can take some time to realize measurable success.

What is Traditional Marketing ?

What is Traditional Marketing ?

There are many facets of traditional marketing and examples might include tangible items such as business cards, print ads in newspapers or magazines. It can also include posters, commercials on TV and radio, billboards and brochures. 

Traditional marketing is anything except digital means to brand your product or logo. Another overlooked means of traditional marketing is when people find a particular business through a referral or a network and eventually you build a rapport with them.

Read More: What is Digital Marketing?

What is Digital Marketing?

What is digital Marketing?

The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.