Google Penguin Recovery Tips

GOOGLE PENGUIN

Google Penguin Update is a web spam algorithm update to penalized spam sites on the search results. As Google prefers on organic results, thus they always making updates to remove spam sites such as over-optimized, low quality or bad sites etc.

Why my site is hit by Google Penguin Update

If your site is hit by Google Penguin Update, then there must be a valid reason.

Your site may violating its quality guidelines.

Your site may showing Google different then your users which is called 'Cloaking' . Cloaking will definitely decrease your ranking on the search engines.

Your site may contain harmful elements such as Java Scripts, flash etc. that aren't crawlable by the boots.

Your site may involving in link exchange or receiving inbound links from bad sites.


GOOGLE PENGUIN RECOVERY TIPS

Your site shouldn't have hidden text or hidden links.

You shouldn't use cloaking or sneaky redirects.

Your site shouldn't send automated queries to Google.

Your site should contain irrelevant keywords.

You shouldn't create multiple pages, subdomains, or domains with substantially duplicate content.

Your site shouldn't contain malicious behavior, such as installing viruses, trojans or other badware.

You should avoid "doorway" pages and should have original content

GOOGLE PENGUIN

GOOGLE PENGUIN

Google Penguin Update is a web spam algorithm update to penalized spam sites on the search results. As Google prefers on organic results, thus they always making updates to remove spam sites such as over-optimized, low quality or bad sites etc.

Google Panda and Google Penguin

Google Panda and Google Penguin

How can recover my site from google panda?

Taming the Panda:

When preparing copy for your website there is a few guidelines to follow if you want Google Panda to rank it.

1. Make sure your copy is original work and not duplicated or paraphrased

2. Make the content readable and avoid stuffing your content with keywords

3. Try to link other relevant content on your site and ensure you use descriptive anchor text

4. Use correct formatting such as Heading tags and bold tags to clearly indicate what the focus of the content is about.

5. Always try and link to an authoritative link where possible

6. Balance the page in favour of your content and not advertising. If you must have advertising, try an add it lower down the page

7. Pay attention to grammar and proofread your content

8. Check page titles and descriptions to ensure it is tailored towards the content

9. Try to syndicate your content on social booking websites and social media channels.

One year on it seems that Google has settled down and SEO techniques have changed for the better. There are still many ‘Black Hat’ techniques still being practiced but these are now the target of the latest update: Google Penguin.

Enter the Penguin

First and foremost, Penguin does not aim to change the way search results are served but an update to see if websites are trying to manipulate search results through certain SEO techniques. An example of this might be having over 50%+ of your internal links focused on one keyword across your website.

It also looks at your Internet wide link anchor text to see if you have a natural spread of terms and are not solely focused of a handful of keywords.

Penguin also further penalizes the creation of poor content adding additional filters checking for short and manipulated content.

Preparing for Penguin

1. Check for thin content on your site and remove or build on it to make it more useful and relevant.

2. Check backlinks to ensure you have a spread of descriptive terms and variation in links

3. Five great pages of content are better than 50 pages of poor content.

4. Remove content that is not unique

5. Build authority in your pages but do not over optimize them

In conclusion, the Panda and Penguin updates have forced content creators to create quality and not quantity and taken important steps to stop people from trying to manipulate the search results.

How To Recover From Google Penguin Update

What is Google’s “Penguin”?

Google’s fight against cyber spam has led to the creation of yet another animal-named algorithm, officially known to the world as the Google Penguin. Dedicated to reduce cyber traffic and give low ranks to link-schemed websites, the update has been a success in raising the bar for the standard of SEO in websites; though there would be many who would beg to differ.

Who is affected?

Well, there are way more people than you can imagine, who have suffered- because of low quality back links and black hat techniques aimed at finding a way past Google’s algorithms for unfair advantages. The most recent update, on 5th October, 2012 is reported to have affected about 0.3% of English queries.

What all should I look out for?
In case you have a website, or public content posted on the internet, look out for things such as link relevance, low quality back-links, automated queries being sent to Google, content duplication, hidden links or texts, and ANY other kind of black-hat techniques which are the algorithm’s target. If you’re noticing a sudden drop in the traffic on your site, you might just need to make some adjustments.

How do I make my website look more natural?

You may have received a warning for the unnatural happenings of your site. While there’s a lot to be taken into account while refining your work, but here’s a gist of the things you should do, to recover from the “Penguin Effect”:

• Optimize the content sent to search engines, and help make your pages relevant to the keywords you submit.
• Look out for malicious content being promoted on your site.
• Avoid ANY kind of black-hat technique such as keyword stuffing and cloaking.
• Avoid automatic-query sending products.
• Work on loading time with the help of Page Speed or YSlow.
• Keep check of broken links, and maintain the quality of content.
• Under no conditions should one go for plagiarism or duplicated work!
• Divert your links and keep different anchor texts.
• Though guest posting is nice, it’s important for bloggers to know that Google takes these as back-links, and are a negative point to your site.
• Integrate your site with as many social sites possible, especially Google Plus!

Google’s Spam Remover Tool

In October, 2012 Google lived up to its promise and introduced the Disavow Link Tool which helps websites remove spam, and as a result get rid of their penalty. There are a number of cases which can testify that the tool works, so you might want to consider it.
Another helpful tool to make use of is the Webmaster Tool which analyzes your site’s SEO and notifies you of the problems your site could get into, if any.

Few things to know about Disavow Link Tool

1. Make sure that when you submit the links – Use Text file or CSV format – See thisGoogle forum link
2. Here is an example of a person who recovered his website from Google panda update – link
3. Here is the link to submit links in the Google Disavow Tool – link

Here is a video from Matt Cutts (Google) : Explaining about the tool

What if I’m being penalized accidentally?

As considerate as the server is, you can send in a reconsideration request and the team will take care of it from there! However, in most cases, there will be an obvious reason or glitch that you over-looked, so you may want to check twice!

Tips and Tricks which are Suggested by SEO Experts

• Make Unique and Genuine content – User experience is important
• Some SEO’s say that its better to take a new domain and shift the content to it. (this is working for some : not sure yet)
• NEVER USE blogroll links in your website/blog
• Always remember that the anchor text for
• Go social – promote your site via facebook, twitter, digg, and google plus – some say it helped a lot
• Check your site internal linking and the anchor text associated with that.
• Get more QUALITY back links.
• Identify the poor links and try to remove them by requesting the site owners and then go for the Google reconsideration request.

Recent update ( 09-02-2013)

Uli Lutz, Google Search Quality Engineer replied to a person regarding the usage of disavow link tool and mentioned some important points. – link

Question : Where should we look for backlinks which effect our website ?

Answer: Try to concentrate on the links that are reported in the Google webmaster tools

Question: If by mistake reported a good site instead of bad one, what to do ?

Answer: Do not  worry about that. You must be aware of  site-wide disavow possibility and it will make things easy.

Note : Submit for reconsideration request only after you use the disavow link tool or manual links removal

List of Google Penguin Updates

Google Penguin Version	Release Date	% of search queries affected	References
# 3	October 5, 2012	0.3 % of English and 0.4 % of non English	click here
# 2	May 24, 2012	0.1% of  English	click here
# 1	April 24, 2012	No data	click here

penguin algorithms is looking for links

so you dont use much links

give only average internal links per a site

penguin is link building purpose

Panda 

panda algorithms is looking for content

so we dont maintain duplicate content/copy content 

give only original content your site

panda is content purpose

Difference between Google Panda and Google Penguin

Difference between Google Panda and Google Penguin

For those who deal with SEO and blogging, Google panda and Google penguin should not be something new to them. Ever since these updates were introduced, there has been strong buzz on how to develop the perfect search engine optimization plan, so that websites have their dues in rankings. Moving forward, here is a close take Panda and penguin, the two most discussed Google updates, and the difference between the two.

What is Google Panda

Google launched Panda in February 2011, mainly as a change in its search results ranking algorithm. The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality sites their due.

As an obvious result, many websites with huge amount of advertising, or those with low quality content, saw a huge decline in the rankings. Ever since Panda was launched, there have been many updates to it ranging to over 22 in total.

What is Google Penguin
Another algorithm update from Google that gave SEO experts another blow was Penguin that was launched in April 2012. The idea underlying the update was simple enough- penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set the by the search engine.

This included lowering the search engine rankings of all those sites that practice black-hat SEO techniques like duplicate content, keyword stuffing and cloaking to name a few.

Google Panda Vs Google Penguin

Attributes	Google Panda	Google Penguin
The Idea	Penalize websites of low quality and those with low quality content.It is first introduced in 24thFebruary, 2011 with the name of Farmer Update in USA.	Bring down websites that violate Google’s Webmaster Guidelines and use  black-hat SEO techniques
Date of First update	February 2011	April 2012
Also Known as	Farmer Update	Over Optimization Penalty.
Number of updates	Panda had over 24updates till March 2013, last being on Jan 22, 2013.	Penguin had just three updates since its launch in April last year.
Purpose	Bring the high quality and content sites on the top of search engine rankings	Bring the high quality and content sites on the top of search engine rankings
Surviving the algorithm change	There are no two ways about surviving Panda than to make an update in the website and get rid of all those low quality pages, content and keywords. Over-optimized pages need to be checked. Websites that have been hit by Panda need to work on brand awareness and social media networks in a new campaign. The webpage(s) that have been affected need to be isolated from those that weren’t harmed.	Black hat SEO techniques need to be abolished because Penguin is smart enough to deal with all websites indulging in these practices. Avoid excessive link building, doorway pages, keyword stuffing, and meaningless and irrelevant content. Creating content for other blogs and websites and socializing content. Relevant use of keywords and absolute refrain from all kinds of stuffing.
Google released any tool to recover ?	NO	Google introduced A new tool called “disavow links tool” – see the Google webmaster central blogpost
Recovery choices for websites	Panda is basically an on-page problem, so the main changes need to be on the website. Check for pages with no or little content, as well as, for plagiarism. Creating elaborative pages with FAQs and more for a website should help.	Check for the links to find if there are from the same domain name or IP address, so that links don’t look like purchased. The links should not just be direct links to the website, because websites that have followed such polices have seen dip in the rankings. Disavow tool can be helpful in getting rid of too many links that are just associated with the keywords. Penguin genuinely focuses on penalizing unnatural links that are causing changes in the search results intentionally.
How do The algorithms affect a site?	It is possible that an entire site is affected through panda. Usually single pages of a website are not targeted in the algorithm. Panda doesn’t look for think contents but the overall content, so in websites where little original content and more duplicate or thin contents are present, those are likely to be fully penalized.	Penguin generally affects one part of the website on a page and keyword level. Unless spammed for too much keyword usage on the entire, Penguin doesn’t damage the entire site.
Does a recovery request help?	No, because the changes are overall.	No, unless a manual warning is issued, and even in such warnings, recovering is next to impossible.
Does manual removal of links needed?	No, because content is more important here.	If time permits and one wants to avoid relying totally on Disavow tool, then definitely manual link removal is helpful.
By when sites can recover?	If the duplicate and thin content has been done away with, then probably by the next refresh.	Should take time in recovering as refreshing is not frequent. Google has announced an update but with no date specified.
Detailed tips and tricks to recover	Tips to recover from Google panda	Tips to recover from Google penguin
When is the next update ?	No idea	4th penguin update going to happen soon in the month of May, 2013. source : Matt Cutts Twitter

Even though the magnitude of the updates seems to be low in comparison to the results they generated, there is no denying that SEO experts and webmasters have a lot to cope with. With content getting the topmost priority, there is no possibility of any kind of trick in the current scenario!

Still if you are confused about these Google search updates and wanted some personal tips and tricks then contact us and we will try to help and guide you