Taming the Panda:
When preparing copy for your website there is a few guidelines to follow if you want Google Panda to rank it.
1. Make sure your copy is original work and not duplicated or paraphrased
2. Make the content readable and avoid stuffing your content with keywords
3. Try to link other relevant content on your site and ensure you use descriptive anchor text
4. Use correct formatting such as Heading tags and bold tags to clearly indicate what the focus of the content is about.
5. Always try and link to an authoritative link where possible
6. Balance the page in favour of your content and not advertising. If you must have advertising, try an add it lower down the page
7. Pay attention to grammar and proofread your content
8. Check page titles and descriptions to ensure it is tailored towards the content
9. Try to syndicate your content on social booking websites and social media channels.
One year on it seems that Google has settled down and SEO techniques have changed for the better. There are still many ‘Black Hat’ techniques still being practiced but these are now the target of the latest update: Google Penguin.
Enter the Penguin
First and foremost, Penguin does not aim to change the way search results are served but an update to see if websites are trying to manipulate search results through certain SEO techniques. An example of this might be having over 50%+ of your internal links focused on one keyword across your website.
It also looks at your Internet wide link anchor text to see if you have a natural spread of terms and are not solely focused of a handful of keywords.
Penguin also further penalizes the creation of poor content adding additional filters checking for short and manipulated content.
1. Check for thin content on your site and remove or build on it to make it more useful and relevant.
2. Check backlinks to ensure you have a spread of descriptive terms and variation in links
3. Five great pages of content are better than 50 pages of poor content.
4. Remove content that is not unique
5. Build authority in your pages but do not over optimize them
In conclusion, the Panda and Penguin updates have forced content creators to create quality and not quantity and taken important steps to stop people from trying to manipulate the search results.
First and foremost, Penguin does not aim to change the way search results are served but an update to see if websites are trying to manipulate search results through certain SEO techniques. An example of this might be having over 50%+ of your internal links focused on one keyword across your website.
It also looks at your Internet wide link anchor text to see if you have a natural spread of terms and are not solely focused of a handful of keywords.
Penguin also further penalizes the creation of poor content adding additional filters checking for short and manipulated content.
Preparing for Penguin
1. Check for thin content on your site and remove or build on it to make it more useful and relevant.
2. Check backlinks to ensure you have a spread of descriptive terms and variation in links
3. Five great pages of content are better than 50 pages of poor content.
4. Remove content that is not unique
5. Build authority in your pages but do not over optimize them
In conclusion, the Panda and Penguin updates have forced content creators to create quality and not quantity and taken important steps to stop people from trying to manipulate the search results.
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