Before search engines like Google had fancy ways to personalize your search results based on your friends and your location, they used one main element to figure out which stuff was the best on the web: links.
When a well respected, trusted website links to your site, it sends a signal to Google that you’re hanging out with good company. If this happens often enough with enough trusted, quality websites, Google gets the idea that you’re a trusted, quality website – and makes it more likely that searchers will see your site.
This means that SEOs spend a lot of time working on getting links in a process called link building. Link-building tactics can range from simply asking for a link to writing a guest post – and there are many others. Again, DataDial breaks it down.
When a well respected, trusted website links to your site, it sends a signal to Google that you’re hanging out with good company. If this happens often enough with enough trusted, quality websites, Google gets the idea that you’re a trusted, quality website – and makes it more likely that searchers will see your site.
This means that SEOs spend a lot of time working on getting links in a process called link building. Link-building tactics can range from simply asking for a link to writing a guest post – and there are many others. Again, DataDial breaks it down.
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