Keywords are the words you enter into a search engine to find what you’re looking for. If we go back to our sneakers example, a shoe company might want to be known for shoe-related keywords like “tennis shoes,” “sneakers” and “athletic shoes” as well as specific brands like Nike or Reebok.
SEOs perform keyword research to determine which keywords would be best to target for a given site. Then they make sure the site uses those keywords often enough and in the right spots in a process called keyword optimization. This graphic from DataDial is a good primer on some basic spots for keywords..
SEOs perform keyword research to determine which keywords would be best to target for a given site. Then they make sure the site uses those keywords often enough and in the right spots in a process called keyword optimization. This graphic from DataDial is a good primer on some basic spots for keywords..
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