Google Analytics
- Introduction
- What is web analytics?
Getting Started With Google Analytics
- How Google Analytics works
- What is Google Analytics V5
- Accounts, profiles, and users
- Navigating Google Analytics
- Basic metrics
- The main sections of Google Analytics reports
Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- Search Engine Optimisation Reports
Advertising
- Adwords
Content
- Pages and Landing Pages
- Exit Pages
- Site Speed
- Event Tracking
- Site Search
- AdSense
- In Page Analytics
- Google Analytics Notations
Visitors
- Unique visitors
- Demographics
- Behaviour
- Technology Reports
- Social Media
- Mobile
Goals & Ecommerce
- Setting up goals
- Goal reports
- Ecommerce tracking
- Multi-Channel Funnels
Actionable Insights and the Big Picture
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
Resources Advanced Google Analytics Training How Google Analytics Works
- JavaScript, cookies, and GIF requests
- Differences from log-based tools
- Security, privacy, and reliability
- Google Analytics Tracking Code
- How the code works
- Customization methods
- Alternate tracking code (async, mobile)
- Universal Analytics
Administration
- Accounts and profiles
- User management
Cleaning Up Your Data
- Filters
- Introduction to regular expressions
- Removing internal traffic
- Cleaning up URLs
- Site Search setup
Measuring Conversion
- Creating goals and funnels
- Ecommerce tracking
Measuring Traffic
- Campaign tagging
- AdWords integration
Measuring Content
- AdSense integration
- Event Tracking coding
- Tracking Flash
Measuring Visitors
- Custom Variables
Managing Cookies and Tracking
- Multiple domains and subdomains
Extracting Data
- Export, email, and custom reports
- Intelligence
- Multi-channel funnels
- Data export API
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