Introduction of SEO,SMO,SMM,SEM
SEO: Competitor analysis, Keyword research, Meta tags and Heading tags optimization, URL optimization, Sitemap creation, Internal linking, Building quality backlinks, Search engine submission, Directory submission, Classifieds submission, Social bookmarking, Landing page creation, Google Analytics, Webmasters, Adwords and Tag manager account setup.
SMO: Creating company pages in all niche websites like Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest etc. Administrating all social media accounts, creating relevant groups, participating on related groups, posting frequently on all social media networks.
SMM: Creating paid advertising campaigns on Facebook and LinkedIn to target relevant audience. Developing required content and images for the ads. Adjusting bid amount on ads. Updating low performing ads. Monitoring ads performance using analytics and insights. Tracking conversions and estimating the ROI.
SEM: Creating matching ads based on business. Updating bid amount and landing pages to improve ad position. Using conversion tracking to track conversion rate. Estimating the ROI based on conversion rate. Creating remarketing campaigns to target old visitors. Generating the reports.
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