Search engine marketers who are tasked with overseeing large numbers of pay per click ads commonly use bid management tools that help them in managing...
It refers to the number of keywords appearing on your web page compared to the total number of words appearing on that same page. Some search engines...
This is calculated as how often does a keyword appear in a website title or description. You do not want to go overboard with frequency, however, since...
It refers to the placement of keywords on a web page in relation to each other or, in some cases, in relation to other words with a similar meaning as...
Keyword PlacementWhere your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page,...
Most people churn through thousands and thousands of dollars on Google AdWords because they are targeting broad keywords, or unwilling to put in the...