It refers to the placement of keywords on a web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.
For search engines, that grade a keyword match by keyword proximity, the connected phrase home loans will outrank a citation that mentions home mortgage loans assuming that you are searching only for the phrase "home loans".
or
Keyword proximity refers to the distance between the search term's individual keywords. For example: Two websites A and B contains keywords that make up a search term as "Java Questions" and site A has title as "Java Interview Questions" and site B has title "Important Java Questions" then the proximity of site B is higher as compared to site A as there is no distance/words between the search term and the title of site B where as in site A there is one word distance between the search term in title tag.
For search engines, that grade a keyword match by keyword proximity, the connected phrase home loans will outrank a citation that mentions home mortgage loans assuming that you are searching only for the phrase "home loans".
or
Keyword proximity refers to the distance between the search term's individual keywords. For example: Two websites A and B contains keywords that make up a search term as "Java Questions" and site A has title as "Java Interview Questions" and site B has title "Important Java Questions" then the proximity of site B is higher as compared to site A as there is no distance/words between the search term and the title of site B where as in site A there is one word distance between the search term in title tag.
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