Keyword
Match Types:
What is Broad Match:
Broad Match Keyword will show ads when someone searches for
that keyword or variation of it.
Broad match is the default match type that all
your keywords are assigned. Ads may show on searches that include misspellings,
synonyms, related searches, and other relevant variations.
Ex Broad Match:
|
Broad Match
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Ads May Show for
|
|
Women’s Shoes
|
Women’s shoes
|
|
|
Buy ladies shoes
|
|
|
Buy red shoes for women
|
|
|
|
|
|
|
What is Phrase Match:
With phrase match, your ad
can appear when people search for your exact phrase, even if they include one
or more words before or after it. We'll also show your ad when someone searches
for a close variant of your phrase match keyword. Close variants include
misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring),
abbreviations, and accents. Word order is important with phrase match, meaning
that your ad won’t appear if someone enters an additional word in the middle of
your keyword.
Phrase match is more flexible than exact match, but is more
targeted than the default broad match option. With phrase match, you can reach
more customers, while still showing your ads to customers who are most likely
searching for your product or service.
Example
|
Phrase match keyword:
|
Ads may show on searches for:
|
Ads won't show on searches for:
|
|
"tennis
shoes"
|
red leather tennis
shoes
buy tennis shoes on sale red tenis shoes |
shoes for tennis
tennis sneakers laces |
What is Exact Match:
Ads may show on searches that are an exact term and close
variations of that exact term.
·
Symbol: [keyword]
·
Example keyword: [women's hats]
·
Example search: women's hats
With exact match, your ads
will appear when someone searches for your exact keyword, without any
additional words before, after, or in the middle of your keyword. We'll also
show your ad when someone searches for close variants of your keyword. Close
variants include misspellings, singular and plural forms, acronyms, stemmings
(such as floor and flooring),
abbreviations, and accents.
When you use exact match, you might not receive as many
impressions or clicks, but you'll probably see a higherclickthrough rate
(CTR). That's because your ads can appear to people who are
searching for terms that are almost exactly related to your product or service.
Example
|
Exact match
keyword
|
Ads may show on
searches for
|
Ads won't show on
searches for
|
|
[tennis shoes]
|
tennis shoes
tennis shoes |
red tennis shoes
buy tennis shoes |
Broad
match modifier (example)
Ads may show on searches that contain the modified term (or
close variations, but not synonyms), in any order.
·
Symbol: +keyword
·
Example keyword: +women's +hats
·
Example search: hats for women
When you use broad match,
your ads automatically run on relevant variations of your keywords, even if
these terms aren't in your keyword lists. This helps you attract more visitors
to your website, spend less time building keyword lists, and focus your
spending on keywords that work.
Broad match is the default match type that all your keywords are
assigned if you don't specify another match type (exact match, phrase match, or
negative match). The Google AdWords system automatically runs your ads on
relevant variations of your keywords, including synonyms, singular and plural
forms, possible misspellings, stemmings (such as floor andflooring),
related searches, and other relevant variations. To help deliver relevant
matches, this match type may also take the customer's recent search activities
into account.
Example
|
Broad match keyword:
|
Ads may show on searches for:
|
|
low-carb diet plan
|
carb-free foods
low-carb diets low calorie recipes Mediterranean diet plans low-carbohydrate dietary program |
AdWords/Keyword
Match Types: Understanding Keywords in Google AdWords
Broad
"Phrase"
[Exact match]
-Nagitive
+Modified +Broad
|
Match Type
|
Symbol
|
Ex Keyword
|
Ex Search
|
|
Exact
|
[keyword]
|
Wedding Dress
|
Wedding Dress
|
|
Phrase
|
“phrase”
|
Wedding Dress
|
White Wedding Dress
|
|
Broad
|
None
|
Wedding Dress
|
Wedding Gown
|
|
Modified
Broad
|
+Keyword
|
Wedding Dress
|
Dress for Wedding
|
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Nagative
|
-Keyword
|
Wedding Dress
|
Free Wedding Dress
|
Ref:
https://support.google.com/adwords/answer/2497836?hl=en
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