Keyword Placement
Where your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page, or in the Heading tags will give it more relevancy. On some engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.
Best Places to Put Keywords
Here is a list of places where you should try to use your main keywords.
Keywords in the <title> tag(s).
Keywords in the <meta name="description">.
Keywords in the <meta name="keyword">.
Keywords in <h1> or other headline tags.
Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.
Keywords in the body copy.
Keywords in alt tags.
Keywords in <!-- insert comments here> comments tags.
Keywords in the URL or website address.
Finding Keywords
There are many different ways to find keywords for your website. Some good
keyword ideas are:
The potential words, people would use to find your product or service.
The problems that your prospective customers may try to solve with your product or service.
Keyword tags on competitor's websites.
Visible page copy on competitor's websites.
Related search suggestions on top search engines.
Using an online tool such as Google Keyword Tool
By analyzing your website carefully and finding out proper keywords. This task can be done by expert SEO copywriters.
Pay attention to stemming for your keywords - particularly to what the root word is and what Google considers to be a match for that word, when optimizing pages over time.
You can do brainstorming to identify correct keywords for your site.
Where your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page, or in the Heading tags will give it more relevancy. On some engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.
Best Places to Put Keywords
Here is a list of places where you should try to use your main keywords.
Keywords in the <title> tag(s).
Keywords in the <meta name="description">.
Keywords in the <meta name="keyword">.
Keywords in <h1> or other headline tags.
Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.
Keywords in the body copy.
Keywords in alt tags.
Keywords in <!-- insert comments here> comments tags.
Keywords in the URL or website address.
Finding Keywords
There are many different ways to find keywords for your website. Some good
keyword ideas are:
The potential words, people would use to find your product or service.
The problems that your prospective customers may try to solve with your product or service.
Keyword tags on competitor's websites.
Visible page copy on competitor's websites.
Related search suggestions on top search engines.
Using an online tool such as Google Keyword Tool
By analyzing your website carefully and finding out proper keywords. This task can be done by expert SEO copywriters.
Pay attention to stemming for your keywords - particularly to what the root word is and what Google considers to be a match for that word, when optimizing pages over time.
You can do brainstorming to identify correct keywords for your site.
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