Search engine marketers who are tasked with overseeing large numbers of pay per click ads commonly use bid management tools that help them in managing their campaigns without the burden of having to manually go through each and every one of them.
At present, there are bid management tools that can effectively help companies and individuals in controlling various parameters of their campaigns from an intuitive interface that streamlines the tedious digging, searching and cross referencing across dozens of tabs and browser screens to find the answers that inform their decisions.
These tools also provide the most helpful sources for online analytics and tracking. In addition, these bid management tools are also easy to use and provide marketers with maximum conversions while protecting their budgets.
1) Kenshoo
Kenshoo is an online management tool that offers services for enterprise search and social media solutions. It provides companies and entrepreneurs with the online solutions they need. Kenshoo offers programmed accounts and campaign creation and successfully drives clicks for increased traffic.
Kenshoo Features:
At present, there are bid management tools that can effectively help companies and individuals in controlling various parameters of their campaigns from an intuitive interface that streamlines the tedious digging, searching and cross referencing across dozens of tabs and browser screens to find the answers that inform their decisions.
These tools also provide the most helpful sources for online analytics and tracking. In addition, these bid management tools are also easy to use and provide marketers with maximum conversions while protecting their budgets.
1) Kenshoo
Kenshoo is an online management tool that offers services for enterprise search and social media solutions. It provides companies and entrepreneurs with the online solutions they need. Kenshoo offers programmed accounts and campaign creation and successfully drives clicks for increased traffic.
Kenshoo Features:
- Real-time detailed reports that lets users view information and insights
- Converts the client’s given budget into online ads
- Targets desired customers through their geographical location
- Allows users to make use of default settings or their desired adjustments before launching campaigns
- Computerized budget management features to avoid under and over spending and maximize campaign capabilities
- Utilizes seven unique algorithms to aid clients in choosing keywords in order to reach the target audience
- Makes use of rules or model-based bidding to enhance results
- Provides useful formulas for checking campaign results and other factors
2) Marin
Marin is another online program that provides users with powerful marketing solutions. The bid management tools effectively post ad campaigns on social media sites and search engines. It provides users with easy to manage and navigate online accounts.
Marin Features:
- Provides marketers with useful online features for increased paid search performance
- Automatic evaluation of display and keywords to improve ad performance and visibility
- Utilizes social media feedback in posting campaigns
- Makes use of mobile advertising in order to reach a wide population of tablet and smartphone users
- Configurable dashboards for useful and relevant insights
- Automated reports and analytics with the use of presentations and charts for clearer and more effective analysis
3) ClickEquations
ClickEquations considers itself to be the first intelligent paid search solution with its automated bid management tools. The online program provides marketers with easy to understand reports and analytics. Like other bid management tools, it also allows them to make use of online algorithms for maximum campaign results.
ClickEquations Features:
- Instant alerts on online ads, campaigns, keywords and other feedback from a number of search engines
- Separates and highlights the keywords or campaigns with the highest impact while providing users with alerts when an account is underperforming
- Easy to manage custom filters for simultaneous multiple changes to different campaigns
- Simple and clear reports
- Makes use of external conversions to automatically change bids
- ROI reporting with advanced metrics and revenue attribution
Ref: http://www.axzm.com/10-essential-bid-management-tools/
EmoticonEmoticon